Drama hits 500 million views, a massive hit... Lee Jin-hyuk's global reach extends to Brazil [Official]

*This content was translated by AI.

Actor Lee Jin-hyuk, formerly of the group UpTen, is set to meet fans in Brazil, building on the strong support he has received from Southeast Asian fandoms.

According to his agency Eljulien Entertainment on the 23rd, Lee Jin-hyuk will attend as an official guest at the pop culture festival 'Imagineland 2026' held in Brazil on September 26 and 27. The agency stated, "During the event, Lee Jin-hyuk plans to spend special time with local Brazilian fans through various programs including stage performances, fan signing sessions, local interviews, and talk content."

'Imagineland 2026' is a Brazilian pop culture festival that covers a wide range of content including movies, TV, music, games, comics, animation, and cosplay. As an event where fans from various countries and genres gather in one place, Lee Jin-hyuk's participation this time is a meaningful demonstration of his steadily expanding global activities.

Especially noteworthy is that this visit to Brazil aligns with Lee Jin-hyuk's recent achievements on global platforms. His TikTok drama 'In The Name Of Beauty' has surpassed 500 million cumulative views worldwide since its release, generating explosive reactions.

'In The Name Of Beauty' is an office romantic comedy centered on the growth and love of young people, set against the backdrop of a K-beauty company named Blanc. In the drama, Lee Jin-hyuk played Dr. Ha, a dermatology consultant at Blanc, delivering a compelling performance. He skillfully balanced sophisticated visuals with playful yet affectionate charm, driving the drama's romance and cheerful rhythm.

Most importantly, local fans in Southeast Asia who have long followed Lee Jin-hyuk's music and activities expressed delight at seeing 'Actor Lee Jin-hyuk,' a side of him distinct from his stage persona as an artist. The interest and word-of-mouth buzz that continued in the Southeast Asian market, particularly in Indonesia, further boosted the work's global appeal. This case is being evaluated as a synergy between Lee Jin-hyuk's growing international recognition and his new transformation as an actor.

The attention confirmed on global platforms now extends to Brazil. At 'Imagineland 2026,' Lee Jin-hyuk will directly engage with Brazilian fans, expanding the online buzz into special offline encounters. He is expected to showcase a wide range of talents, from his stage energy and approachable communication to his diverse charms as an actor.

Since debuting as a singer, Lee Jin-hyuk has expanded his activities into acting, continuing to cross boundaries between music and performance, global platforms, and overseas events. With the support of Southeast Asian fandoms and the achievement of 500 million views, attention is now focused on Lee Jin-hyuk's next steps in his global journey as he extends his reach to Brazil.

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*This content was translated by AI.