"Good night," BTS Jin's sweet goodnight greeting.. Xiaohongshu hot trend: "As expected, the face of Laneige"

*This content was translated by AI.

BTS (BTS) Jin, radiating his dazzling beauty and sweet voice with "Worldwide Handsome" charm, has heated up fans around the world.

Amorepacific's beauty brand Laneige released a video titled "Jin's Goodnight Challenge" as part of a campaign featuring global ambassador Jin.

Jin participated in the challenge by saying "Good night" in Korean, Chinese, Japanese, and English, drawing attention. Shortly after the video was posted on Laneige's official SNS, it surpassed 13 million views on Xiaohongshu, China's leading social media and e-commerce platform, within about two days, becoming a hot trend. It is rare for an advertisement to achieve over 10 million views on Xiaohongshu, where user search-based algorithms drive content visibility. Xiaohongshu users praised Jin's beautiful appearance, his soft-voiced goodnight greeting, and his pronunciation.

Meanwhile, Laneige recently unveiled a new campaign for its Sleeping Mask featuring Jin. Immediately upon release, the Sleeping Mask became the top-selling product at Laneige brand stores. On the same day, "Laneige Bouncy & Firm Sleeping Mask" topped the sales quantity ranking (Beauty) on Naver's "Chuseok + Sale" list before selling out. Sets with Jin photo stickers for the Water Sleeping Mask and Cica Sleeping Mask also sold out and were changed to sets featuring mini photo books as gifts.

In Laneige U.S., Jin's Bouncy & Firm Hydrogel Eye Patches were released alongside Jin's campaign video. Stores were decorated with large photos of Jin, and "the face of Laneige," Jin, is launching extensive campaigns around the world.

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*This content was translated by AI.