After 10 years… Jennie becomes the face of Lotte Department Store

*This content was translated by AI.

Global artist Jennie (JENNIE) is demonstrating her unique trajectory by showcasing her presence as an irreplaceable trendsetter.

On the 29th, Jennie was appointed as the new brand ambassador for Lotte Department Store. This serves as another confirmation of her high influence in the global market.

Jennie is the artist that Lotte Department Store has hired as an advertising model after approximately 10 years. As Jennie exerts influence across music, fashion, and culture on the global stage, this appointment is expected to once again reveal her unique trendsetter qualities and demonstrate a new presence as an ambassador.

Marketing campaigns featuring Jennie and Lotte Department Store will begin on October 1. Jennie will participate in the campaign through various online and offline channels, including the interiors and exteriors of all stores.

The core message of this campaign is "As I am." It is reported that the campaign conveys the meaning of "authenticity" by respecting oneself as one is and proactively realizing individual tastes and values, through Jennie, who has confidently expressed her own style and personality.

Attention is focused on what Jennie, with her irreplaceable style, will show as the new face of Lotte Department Store.

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*This content was translated by AI.