Singer and songwriter Lee Jae, who gained global popularity with the "KPop Demon Hunters" OST "Golden," has partnered with Rejuran Cosmetic.

*This content was translated by AI.View Original

Lee Jae, a singer and composer who captivated audiences worldwide with the "KPop Demon Hunters" OST "Golden," has embarked on a collaboration with the Rejuran Cosmetic brand.

Rejuran Cosmetic, a premium dermocosmetic brand under PharmResearch (CEO Son Ji-hoon), announced on the 12th that it is unveiling a wedding preparation skincare routine in partnership with Lee Jae (EJAE).

The content was conceived under the "Bridal Diary" concept, introducing Lee Jae's skincare routine as she prepares for her upcoming marriage in November. A video uploaded to Lee Jae's personal social media account shows her consistently managing her skin with Rejuran Cosmetic products amid a busy schedule that includes international travel in preparation for the wedding. Rather than attempting new changes while preparing for the special event of marriage, Lee Jae continued her own management routine using the Rejuran Cosmetic products she has always preferred.

The Rejuran Cosmetic products featured in the video are three items: "Turnover Ampoule," "Nutritive Cream," and "Dual Effect Ampoule." In her morning skincare step, Lee Jae uses the Turnover Ampoule to refine skin texture and adds moisture with the Nutritive Cream. In the evening, she demonstrates how to use the Dual Effect Ampoule to achieve a glowing complexion for the next day. The video also introduces c-PDRN, a cosmetic-specific ingredient of Rejuran Cosmetic, depicting the process of completing healthy, natural skin through sufficient hydration and consistent care, as well as preparing skin condition before makeup application.

Through this campaign, Rejuran Cosmetic connects Lee Jae's wedding preparation skincare and product usage to convey brand value that encompasses everything from everyday skin management to skincare for special occasions. Starting with this content, the company plans to expand its reach to global consumers, including in the United States, by utilizing campaign videos featuring Lee Jae through the end of the year.

A Rejuran Cosmetic official stated, "This collaboration was planned to build empathy with global consumers by showing Lee Jae continuing her own skincare routine with Rejuran Cosmetic under the theme of wedding preparation." The official added, "Through content that captures consistent skin management and product usage in daily life, we aim to connect interest in PDRN skincare with actual user experience. We will also enhance brand awareness and affinity through various marketing campaigns in key markets, including the United States."

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*This content was translated by AI.View Original