Grandma's jade ring becomes a fashion item… BTS V’s “Jade Core” trend gains popularity

*This content was translated by AI.View Original

The jade ring worn by BTS member V has come to be known as “Jade Core” and is being embraced as a fashion item.

On Park Myung-soo’s YouTube channel, “Halmyungsoo,” an episode titled “Why go to Japan now? Introducing the neighborhood where Korea’s Don Quijote is located | Half a lap around Namdaemun with Mimi” featured V wearing what was described as “K-accessories that V wears because someone said they were grandma’s rings.” The segment showed viewers shopping for “Jade Core,” the fashion item that became a hot topic after V wore it, while touring Namdaemun Market.

The so-called “Jade Core” trend, which is popular among the MZ generation, began when images of V wearing a jade ring during the “BTS Comeback Live: Arirang” concert held at Seoul Gwanghwamun Square on March 21, 2026, spread across social media.

V styled the look by layering the jade ring with rings made of other materials, reinterpreting traditional elements with a modern sensibility and earning attention as a fresh and distinctive “newtro” item. The jade ring, once referred to as a grandma’s ring, is now called “Jade Core” among younger generations and has become a new trend.

Sellers of jade rings reported that consumers are purchasing various jade rings and wearing them in layered combinations, noting that the items have become popular not only in Korea but also among foreigners from countries such as the United States, the United Kingdom, and France. The company that supplied V with the jade ring stated that visits and orders from BTS fans both domestically and abroad continued after the concert, and that sales of the design worn by V surged.

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*This content was translated by AI.View Original