The music video of F(x)��s new song is released

According to a July 25 announcement by their agency, SM Entertainment, the female group F(x) released the music video of the title song ��Rum Pum Pum Pum�� of their second studio album on both their agency��s and the group��s official websites on July 24.

The music video was directed by Hong Won Gi. He used a technique that enables the camera to move around in a full 360-degree circle to capture the female stars�� unique charm.

They will perform their new material on Mnet��s M-Countdown on July 25 and will release the song on July 29. Just before the official release, they will hold a talk event at 11:11 on July 29 on the Naver Music site to promote the new album and to express their feelings about releasing their first new material in a year.

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