New Jeans Take Star Brand Reputation 1st Spot

  • 이소연 |2023.01.30 07:58
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New Jeans took Star Brand Reputation 1st spot in January, followed by BTS and Lim Young-woong.

Girl group NewJeans (Minji, Hani, Daniel, Haerin, Hyein) proved their popularity once again by ranking first in January's Star Brand Reputation.

New Jeans took first place as a result of big data analysis in January 2023 of the Star Brand Reputation announced by the Korea Corporate Reputation Research Institute on January 29. Second place was BTS, and third place was Lim Young-woong.

"The New Jeans brand is creating a new color with hip music", said Koo Chang-hwan, director of the Korea Corporate Reputation Institute. 

New Jeans also ranked first in the advertising model brand reputation announced on the 28th, and member Minji ranked first in the girl group's personal brand reputation in January.

Written by Mun Wan Sik
Translated by Lee So Yun



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