BTS Jimin Ranked #1 Paris Fashion Week Influencer
- 이소연 2023.02.01 14:14
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Jimin (BTS) is showing amazing global influence as Dior's global ambassador.
According to the announcement of the influencer marketing platform Lefty, Jimin ranked first as the influencer with the highest earned media value (EMV/Earned Media Value) at Paris Fashion Week Fall/Winter 2023-2024.
As a result of analyzing the number of exposures, participation, and media value of celebrities and brands attending Fashion Week, Jimin's Instagram Dior post created a monetary media value of 17 million dollars, or about 21 billion won.
This amounted to 54% of Dior's total EMV, and the advertising effect increased by 370%, recording a difference of more than twice that of competitors.
Written by Mun Wan Sik
Translated by Lee So Yun
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