'I've IVE' on April 10th

  • 이소연 |2023.03.17 13:34
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'MZ Wannabe Icon' Ive (IVE · Ahn Yujin, Autumn, Lay, Jang Wonyoung, Liz, Yiseo) makes a comeback with a regular album after 8 months.

On the 16th, Ive released the coming soon image of the first full-length album 'I've IVE' on the official channel.

In the published Coming Soon image, the typography "I HAVE IVE (I have Ive)" draws attention in a simple color combination of black and white.

According to the agency Starship, the clean and impactful image not only symbolizes the unrivaled presence that Ive has been proud of, but also the group's name, 'I've IVE', which means that they will show what they have with Ive's charm. It is to emphasize once again Ive's dignified appearance at the beginning of his debut. Along with this, the release date, April 10, has been opened, raising expectations for a comeback.

Ive, who appeared like a comet in the music industry with his first single "ELEVEN" in December 2021, recorded the highest Initial sales among rookie idols that debuted that year. Thanks to their popularity, they took first place on a music show 7 days after their debut, and recorded 13 crowns, including the triple crown of 3 terrestrial broadcasters.

Ive, who built a strong fandom at the same time as her debut, hit one after another with her second single 'LOVE DIVE'. The dance cover and challenge created based on the title song of the same name, 'LOVE DIVE', succeeded in box office success and sparked the Ive craze.

In addition, they simultaneously won the Rookie of the Year award and the Grand Prize at various major awards ceremonies, adding the modifier 'Representative Group of the 4th Generation'.

The Ive Syndrome continued in the third single 'After LIKE'. At the same time as its release, it not only recorded its own Initial Chodong career high, but also rose to the ranks of the 'Million Seller Group' with 1 million copies sold in the first week, and achieved a 'perfect all-kill' by topping all major charts on domestic music sites. In music broadcasting, they also won 14 crowns with the title song 'After Like', recording 'the most number one in music broadcasting in 2022'.

Ive is showing such a dazzling performance and the group is on the verge of achieving 3 million copies in cumulative sales with only three single albums released. It also won first place on music broadcasts as well as rookie awards at various awards ceremonies in the second year since debut with a unique presence enough to lift a total of 74 trophies at home and abroad.

As a result, attention is focused on how Ive, who is returning after 8 months, will set out to snip the public's taste through the first full-length album released since his debut.

Meanwhile, Ive, who is making a comeback with its first full-length album 'I've IVE', plans to open teasing contents sequentially through the official SNS channel to raise the fever for the comeback.

Written by Kim Soo Jin
Translated by Lee So Yun

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