IU's new remake album 'Flower Bookmark Three'

IU's new remake album 'Flower Bookmark Three' is generating excitement with its tracklist reveal and a pre-release event.

EDAM Entertainment, IU’s agency, released the tracklist video for 'Flower Bookmark Three' on May 21st at midnight through IU’s official social media channels and YouTube. The video features a retro computer evoking analog sensibilities, displaying the phrase "Flower Bookmark Three" before introducing each track. The video perfectly captures a nostalgic atmosphere with its vintage fonts, screen effects, sound effects, and hourglass icon during loading.

The album will include six tracks: the title track 'Never Ending Story', 'Red Shoes', 'October 4th', 'Last Scene (Feat. Wonstein)', 'Beauty (Feat. Balming Tiger)', and 'Square’s Dream'. The video also includes snippets of the instrumental versions of each track, further building anticipation among music fans.

An ARS event that began on May 20th is also receiving a warm response. The 'Flower Bookmark Three' ARS event is designed around the concept of collect calls. Calling 1660-0527 allows listeners to hear IU’s voice as if they are directly speaking with her. Following the prompts and selecting a number will play a portion of one of the tracks from 'Flower Bookmark Three' in IU’s voice.

The event, which runs until May 27th, received approximately 15,000 calls within the first hour of its launch at midnight on May 20th. Due to the high volume of calls exceeding the capacity, many users experienced difficulty connecting.  The event surpassed 100,000 calls within 12 hours, and this ARS event, which provides an experience similar to a direct conversation with IU, is receiving explosive reactions across various online communities.

IU’s remake album 'Flower Bookmark Three' is scheduled for release on May 27th at 6 PM KST through various music streaming sites.

Written by Mun Wan Sik

Translated by Lee So Yun