SEVENTEEN Celebrates 10th Anniversary with Building Wrap and Upcoming Events

"Challenging Eternity" - SEVENTEEN Commemorates 10th Anniversary with Building Wrap and Series of Events**

Boy group SEVENTEEN is celebrating their 10th anniversary with a large-scale building wrap at HYBE Corporation’s headquarters in Yongsan-gu, Seoul, and a series of upcoming events. The wrap features the group’s official logo and the message “SEVENTEEN WILL CHALLENGE ETERNITY.”

PLEDIS Entertainment unveiled the wrap on May 22nd, symbolizing the journey SEVENTEEN and their fandom, CARAT, have taken together and a promise to remain together eternally. The message aligns with the group’s determination, as expressed during their fan meeting in March at the Incheon Munhak Stadium, where members stated their confidence in always being together and their commitment to running towards eternity with the support of CARAT.

The message also connects to the themes of their upcoming 5th full album, ‘HAPPY BURSTDAY,’ scheduled for release on May 26th. The album showcases SEVENTEEN’s rebirth through voluntary disappearance and self-modification. Having established themselves as ‘Super IDOLs’ over the past decade, they aim to take a step closer to eternity with this new album and a renewed SEVENTEEN.

The area surrounding HYBE’s headquarters, including the Han River pedestrian park, has been transformed into a photo zone. A photo wall celebrating SEVENTEEN’s 10th anniversary and installations themed around the new album have been set up, attracting fans from around the world. Social media is flooded with photos from the site, and the atmosphere is filled with excitement from visiting fans.

The large-scale offline event ‘B-DAY PARTY’ celebrating SEVENTEEN’s 10th anniversary and rebirth officially began on May 23rd at the Sebit Island area in Seoul. Key spaces on Sebit Island, including Chaebit, Gabit, and Yebit, have been transformed into ‘SEVENTEEN History Zone,’ ‘Puzzle SEVENTEEN,’ ‘Interactive Art Zone,’ ‘Photoism,’ and ‘5th Full Album Much Zone.’ A video screening showcasing SEVENTEEN’s hit music videos and messages of gratitude will also be held, and a photo card exchange will be available for those who complete the stamp tour.

The excitement will reach its peak on May 25th with ‘B-DAY PARTY : BURST Stage @Jamsu Bridge’ near the album release. The performance will be held on the bridge itself, with special LED displays in the Han River Citizen’s Park. The performance will also be live-streamed on HYBE LABELS’ YouTube channel, Weverse, and Naver CHZZIK, allowing fans worldwide to participate.

Written by Kim Na Yeon

Translated by Lee So Yun