‘SMTOWN LIVE 2025’ Brings the Heat to Europe After 14 Years… London Concert Wraps Up Successfully

SM Entertainment’s global performance brand ‘SMTOWN LIVE’ concluded its London concert successfully, met with explosive reactions from local fans.

Held on the 28th (local time) at The O2 arena in London, ‘SMTOWN LIVE 2025’ featured performances from TVXQ!, Girls’ Generation’s Hyoyeon, SHINee’s Minho, EXO (Suho, Chanyeol, Kai), Red Velvet (Irene, Seulgi, Joy), NCT 127, NCT DREAM, WayV, aespa, RIIZE, NCT WISH, Heart to Heart, Dear Alice, and SMTR25, captivating the audience’s eyes and ears with a diverse four-hour show. Notably, this London concert marked the first UK performance of ‘SMTOWN LIVE’ celebrating SM Entertainment’s 30th anniversary, and the first European show in 14 years since the Paris concert in June 2011. It garnered significant anticipation from global music fans even before its commencement, with prominent local media outlets such as BBC, AP, Rolling Stone UK, MTV UK, Buzzfeed UK, Billboard UK, and CLASH covering the event, demonstrating the immense interest in ‘SMTOWN LIVE.’

The concert featured a non-stop stream of hit songs from each group, including TVXQ!’s ‘Mirotic,’ Red Velvet’s ‘Bad Boy,’ NCT 127’s ‘Fact Check,’ NCT DREAM’s ‘When I’m With You,’ WayV’s ‘Give Me That,’ aespa’s ‘Next Level,’ RIIZE’s ‘Boom Boom Bass,’ NCT WISH’s ‘Steady,’ Heart to Heart’s ‘The Chase,’ and Dear Alice’s ‘Ariana,’ further igniting the atmosphere.

Written by Kim Su Jin

Translated by Lee So Yun