In Japan, Jimin's fans ran a video advertisement at Shinjuku YUNIKA VISION from August 2nd to August 8th. The 60-second video was played at the top of every hour, from 7 AM to 1 AM the following day. Additionally, other Japanese fans drew attention by launching a "JIMIN-MUSE" boat on the Dotonbori River in Osaka.
From 4 PM to 9 PM on July 28th, an LED ad cruise promoting MUSE ran every 40 to 45 minutes, navigating the Dotonbori bridge area, from the Buzen Bridge (Ukiniwa Bridge) on the left to Nihonbashi on the right, garnering significant attention from locals and tourists alike.
In the Philippines, Jimin's fans placed a large outdoor billboard advertisement at the Robinsons Galleria Corporate Tower on Ortigas Avenue in Quezon City, Manila. Inspired by the title of MUSE's pre-released track, they also initiated the "Smeraldo Children Feeding Program," providing free meals to children.
Written by Mun Wan Sik
Translated by Lee So Yun
