AtHeart Gains Spotlight from Leading International Media with Debut

Rookie girl group AtHeart is drawing concentrated attention from major overseas outlets upon their debut.

On the 13th, AtHeart released their first EP “Plot Twist”. The group’s debut was prominently covered by global media, including The Hollywood Reporter, UK music magazine NME, and US music giant Rolling Stone, cementing their presence on the global stage.

The Hollywood Reporter, through its official website on the 13th (local time), introduced AtHeart by writing: “In a year that has seen a rush of K-pop group debuts, AtHeart, the first girl group presented by Titan Content, makes a powerful first impression.”

The outlet particularly highlighted CEO Jung-A Kang, who has consistently produced symbolic K-pop idols and demonstrated unrivaled leadership in the entertainment industry. It also noted the limitless potential of AtHeart, a team formed under her guidance and training.

In an interview with The Hollywood Reporter, AtHeart expressed their ambitions: “We want to experience many new things and explore different opportunities. As artists, we aim to continue creating music that reflects AtHeart’s unique identity, while growing and producing songs that listeners can truly relate to.”

On the 14th, NME published an article titled “AtHeart make their debut with ‘Plot Twist’ EP launch” on its official website, focusing on the global top-tier producers behind the group’s well-crafted tracks. AtHeart’s debut song “Plot Twist” was co-produced and co-written by Jonah Shy, who has worked with artists like Charlie Puth, Camila Cabello, and Shawn Mendes, while top engineer Rob Kinelski, known for mixing multiple Billie Eilish tracks, also lent his expertise to enhance the song’s quality.

On the 15th, Rolling Stone further spotlighted AtHeart by including “Plot Twist” in its “The Songs You Need to Know This Week” playlist, sharing the music video link as well. The group was also featured on MTV’s recommended playlist, while other outlets such as Music Business Worldwide (MBW) in the UK, Billboard Brazil, Billboard Philippines, and Nylon Philippines expressed strong interest in the group’s debut, showcasing AtHeart’s rising global popularity.

Amid this wave of international recognition, AtHeart has officially kicked off their journey in the music industry with the release of their first EP “Plot Twist.” Like a small wingbeat that sparks a great wind, the members are poised to introduce a new paradigm to the K-pop scene with their boundless potential. Even before their official debut, AtHeart was tapped as ambassadors for a global beverage brand, and they are expected to continue active promotions through a variety of music shows and web content.

Written by Kim Su Jin 

Translated by Lee So Yun