Girl group BABYMONSTER is receiving explosive attention on YouTube with the music video for their 2nd mini album’s title track, “WE GO UP.”
According to YG Entertainment on October 12, the music video for BABYMONSTER’s new song “WE GO UP” surpassed 20 million views on YouTube around 11 a.m. (KST) that day—achieved just two days after its release, thanks to steady global support from music fans.
Instead of focusing on performance-based scenes, the video amplifies the song’s central theme, successfully executing YG’s creative strategy. Each member’s individuality is expressed through distinct character concepts such as cyborgs, superpowered beings, and snipers, offering viewers a fresh and intriguing visual experience.
The video has also earned praise for its cinematic, sci-fi-inspired visuals and dynamic action sequences reminiscent of a blockbuster film. As the music video serves as the first impression of the comeback, BABYMONSTER has made a strong impact, raising anticipation for their upcoming music show performances and stages.
Meanwhile, BABYMONSTER officially made their comeback on October 10 with their 2nd mini album ‘WE GO UP.’ The album debuted at No. 1 on the iTunes Worldwide Albums Chart, while the title track’s music video topped YouTube’s “Most Viewed Videos in 24 Hours” and Worldwide Trending charts, signaling another powerful era for the rookie girl group.
Written by Heo Ji Hyeong
Translated by Lee So Yun
