BTS’s Jimin took over social media as the most talked-about K-pop star at the 2026 SS Paris Fashion Week, drawing immense attention from both the public and the media.
According to data released by the influencer marketing analytics platform Onclusive, this year’s 2026 SS Paris Fashion Week recorded over eight times more mentions than New York Fashion Week and more than four times that of Milan Fashion Week, solidifying its position at the center of global buzz.
Invited as Dior’s global ambassador, Jimin turned heads with his classic yet bold style, shining both on and off the runway. Among the many celebrities in attendance, he achieved an impressive 17.06% share of voice (SOV) across social media, making him the most mentioned K-pop artist of the entire event.
With his signature sophistication and gentle charisma, Jimin left countless stunning photos and videos in his wake, earning rave reviews from international media who hailed him as “the true star of Paris.”
One particular photo went viral on social media, proving his unmatched impact. In the image, taken at the event’s photo zone, a photographer’s surprised expression was captured in the reflection of Dior’s golden backdrop just behind Jimin—becoming a “vivid proof” of his overwhelming presence at the scene.
Written by Mun Wan Sik
Translated by Lee So Yun
