The popularity of Labubu, the signature character from China’s Pop Mart, which gained massive attention after being owned by BLACKPINK’s Rosé and Lisa as well as soccer star David Beckham, appears to be waning.
According to Naver Data Lab on October 23, the search volume for Labubu reached its peak interest level of 100 in July, but had dropped to 0 as of October 22.
This index represents relative search interest over the past year (from October 22, 2024, to October 22, 2025), with 100 indicating the day of highest search activity.
The decline in popularity is also evident in the resale market. In June, the Labubu “Self” keyring was sold for up to ₩1 million (approx. USD 720) on Naver’s limited-edition trading platform KREAM, but as of October 22, the price had fallen to ₩140,000 (approx. USD 100). Other Labubu series items are now trading only slightly above Pop Mart’s official retail prices.
With both resale values and search interest plummeting, analysts suggest that the once-explosive Labubu craze is gradually fading away.
Written by Ahn Yoon Ji
Translated by Lee So Yun
