BTS’s Jungkook is once again drawing global attention as the model for Calvin Klein’s 2025 Holiday Campaign. On November 8, Calvin Klein made its first-ever appearance at the China International Import Expo (CIIE) in Shanghai, showcasing Jungkook’s latest campaign as its main promotional feature.
Held from November 5 to 10 at the National Exhibition and Convention Center in Shanghai, the CIIE is a large-scale international event organized annually by China’s Ministry of Commerce and the Shanghai Municipal Government. The 8th edition of the expo saw participation from 155 countries, regions, and international organizations, as well as 290 leading global companies—including many of the world’s top 500 corporations—marking the largest scale in its history.
During the expo, Calvin Klein drew major attention by presenting Jungkook’s campaign photos and videos on giant screens. International fans reacted enthusiastically, praising Jungkook for playing a key role in Calvin Klein’s debut at the prestigious trade event.
After making his solo debut in July 2023 with the single “SEVEN (feat. Latto)”, Jungkook went on to release “3D” featuring Jack Harlow in September and his first full solo album “GOLDEN” in November, solidifying his position as a global solo artist.
By putting Jungkook’s campaign at the forefront of its first appearance at Asia’s largest import expo, Calvin Klein has underscored his immense global influence and brand value—particularly highlighting his commercial power in the Chinese market.
Written by Lee Yoon Jeong
Translated by Lee So Yun
