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NouerA Targets the Global Market… Kicks Off European Promotions

NouerA Targets the Global Market… Kicks Off European Promotions

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Boy group NouerA (members: Gihyun, Junpyo, Hyunjun, Yoseob, Lyn, Pan, and Miraku) is setting out to expand into the global market.


According to their agency Nua Entertainment on November 11, NouerA will begin their European promotion tour starting in Paris, France, from November 22 to 25.


The group will first visit Paris, where they’ll hold various promotional activities and meet local fans. Events will include a random play dance challenge and special fan engagement programs designed to bring them closer to their international fandom, NOVA.


Afterwards, NouerA will head to Barcelona, Spain, where they’ll perform at “Korea Spotlight 2025”, a program hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency (KOCCA) to support the overseas expansion of Korean pop music.


At the event, NouerA will showcase multiple performances, including their debut album Chapter: New is Now title track “N.I.N (New is Now)”, several B-side tracks, and even covers of popular K-pop hits, promising a diverse stage that will captivate local fans.

“Korea Spotlight” is a global cultural content event organized by KOCCA, supporting various industries such as broadcasting, gaming, music, fashion, animation, character content, comics, intellectual property (IP), and new technology convergence content — serving as a platform to foster exchange with international markets.


NouerA shared their excitement, saying,


“We’re thrilled to finally meet our European fans in person. We hope to express our unique color and sincerity through our performances and create unforgettable memories together.”


Previously, NouerA successfully held fan concerts in Japan and Korea in August and their first fan meeting in China in September, delivering memorable moments to global fans. Now, by expanding their activities into Europe, the group aims to continue fueling the worldwide enthusiasm for K-pop and K-content.


Meanwhile, even before their debut, NouerA was officially invited to the “Billboard No.1s Party” held in Los Angeles, USA, where they were recognized by Billboard and Billboard Korea as one of the “K-pop Rookies of 2025.”


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Written by Choi Hye Jin

Translated by Lee So Yun


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