Park Shin-hye 'Undercover Miss Hong' topped the list of brand reputation actors and dramas, respectively

*This content was translated by AI.

"Undercover Miss Hong" is gradually drawing the changes and growth of the main character Hong Geum-bo, raising immersion to the maximum.

tvN's Saturday-Sunday drama "Undercover Miss Hong" (directed by Park Seon-ho, Na Ji-hyun / scripted by Moon Hyun-kyung / planned studio dragon / produced by Celltrion Entertainment, Studio Dragon), which aired until the 10th episode on the 15th (Sunday), has continued to be a hot topic, ranking first in all channels 2049 including terrestrial broadcasting at the same time (National, metropolitan area). On top of that, the Korea Corporate Reputation Research Institute analyzed the brand's big data, which measured consumers' brand participation, communication, media consumption, brand spread, and consumption based on 54,437,218 brand big data from January 16 to February 16. Leading actor Park Shin-hye also proved viewers' interest by topping the drama's brand reputation.

In particular, three-dimensional characters that seem to live and breathe were active everywhere, driving the drama's success. Among the characters who fill the play with their own keywords such as secrets and reversal, confrontation and conflict, harmony and cooperation, the narrative of Hong Geum-bo, the main character, is by far loved by viewers. Having made a drastic transformation from a 35-year-old securities supervisor to a 20-year-old employee to a disguised employment in the Korean citizenship certificate, he leads to immersion and empathy as he is unfolding not only external changes but also internal growth.

Due to her relentless way of handling work and her maverick-like personality, Hong Geum-bo did not have many colleagues to open up, let alone friends. However, it gradually changed by meeting roommates in the 301st room at the dormitory of unmarried female workers in Seoul, where they moved in for a smooth undercover mission. The four roommates, each with their own secrets, went through ups and downs and built a strong bond, and the "irreplaceable" warmans of four women who exceeded all their real names, ages, and identities gave laughter and emotion to the small screen.

The story of Kim Mi-sook (Kang Chae-young), who pretended not to know what Hong Geum-bo was like nine years ago, marked the end of their narrative. Hong Geum-bo said, "You thought you didn't get caught because you were good alone, right? Everyone saw it!" and shed tears while listening to Ko Bok-hee (Ha Yoon-kyung), who sobbed, and Kim Mi-sook's altruistic aspect, which has always prayed for others, came as an opportunity for a big change for Hong Geum-bo. Realizing her warm heart and responsibility for others, she broke away from the purpose of finding slush funds and damaging the family of the owner of the Korean citizenship certificate, and began to seek the Korean citizenship certificate in her own way to protect the homes of precious people around her.

The special fellowship at the Korea Securities Crisis Management Headquarters also contributed to the change in Hong Geum-bo. The crisis management headquarters, which has been called the backroom department within the company, has begun to change with the emergence of Hong Geum-bo, a team led by the chairman's maternal grandchild, Albot Oh (Cho Han-gyeol), and a helpless Bang Jin-mok (Kim Do-hyun) and a computer mania Lee Yong-ki (Jang Do-ha). The team members, who were recognized for their performance, made performances, and were in a slump, also worked with enthusiasm. However, as the IMF crisis sparked a sharp wind of staff reduction, the crisis management headquarters dispersed, and despite Albot's efforts to protect the team, Manager Bang was dismissed. Although he has been struggling as a whistleblower "Yeppi," the back of Manager Bang, who eventually left the company without regret, left a bitter feeling for Hong Geum-bo.

As such, attention is being paid to the growth story that Hong Geum-bo, who has undergone changes through relationships with people around him, will complete. Since Hong Geum-bo has been wisely coping with various crises based on his best ability, attention is being paid to how he will perform, equipped with human beauty. Expectations are high that Hong Geum-bo, who did not need other people's help, will join hands with Koh Bok-hee, embrace strong reinforcements one by one, and lead to more valuable results.

tvN's Saturday-Sunday drama "Undercover Miss Hong" will air the 11th episode at 9:10 p.m. on the 21st (Saturday).

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*This content was translated by AI.