"Yumi's Cells" will be released in 18 countries on April 13th..Southeast Asia and Japan accepted

*This content was translated by AI.

"Yumi's Cells" meets global viewers.

Korea's leading OTT platform TVing will launch its original "Yumi's Cells Season 3" on April 13 at the same time in 17 countries and regions in HBO Max Asia-Pacific and Disney+'s TVing brand hall in Japan to target global users.

"Yumi's Cells Season 3" is the representative original content of TVing, which was greatly loved for its original format that combines the first live-action and 3D animation in Korea. Based on the popular webtoon of the same name, it has drawn attention by recording high subscription contribution and viewing UV from season 1, and has established itself as a power IP by building a solid fandom over the course of the season.

In this season, Yumi (Kim Go-eun), who has become a star writer in her third year, depicts a cell-stimulated empathy romance in which she laughs, cries, and falls in love once again due to an unexpected character who comes like a bolt out of the blue in her daily life. Kim Go-eun, a trusted actor who has been in charge of all seasons under the evaluation of "Yumi itself," and Kim Jae-won, an actor who is emerging as a next-generation rising star with various acting transformations, are adding to the solid reunion of the production team, raising expectations for overseas viewers beyond Korea.

Through its global brand view, TVing has established itself as a hub for connecting global viewers and K-content by curating unique original TVing content and competitive K-content of domestic broadcasters such as tvN, JTBC, and MBC.

In particular, 'Dear X', the first entry, led the global box office by ranking first in 108 countries on the global OTT platform Rakuten Vicky, while TVing continues to expand the spread of K-content that encompasses original and broadcast content.

Along with the global disclosure, TVing will also expand its domestic user experience. Starting on the 23rd, the "Yumi's Cells" special hall will be opened, introducing an IP home where you can enjoy all seasons at once. The special hall provided a variety of contents, including season 1 and season 2 VOD, shorts, and actor appearance clips, so that they could enjoy the "Yumi's Cells" series, which returned after three years. In addition, all episodes of Season 1 and Season 2 will be organized sequentially through tvN and tvN DRAMA channels, and highlight special broadcasts will also be released.

"Tving's global expansion is meaningful in that it is a global distribution method that directly introduces K-content to overseas users," a TVing official said. "We will show the possibility of global expansion of Tving's original IP through 'Yumi's Cells Season 3'."

"Yumi's Cells Season 3" will be pre-released twice exclusively on TVing every Monday at 6 p.m. from April 13 in Korea, and will air once every Monday and Tuesday at 8:50 p.m. on tvN.

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*This content was translated by AI.