IU♥Byun Woo-seok chemistry shines..'21st Century Grand Duchess' sweeps all buzz metrics

*This content was translated by AI.

'21st Century Grand Duchess' is sweeping all buzz metrics.

MBC's Friday-Saturday drama '21st Century Grand Duchess' (script by Yoo Ji-won, directed by Park Jun-hwa and Bae Hee-young) has secured the top ranks in buzz metrics, global OTT rankings, and viewership ratings, establishing itself as a definitive powerhouse by captivating audiences worldwide with a phenomenon-level popularity.

As of the 5th, according to Fundex, a buzz analysis platform by Good Data Corporation, a professional institutional investor in K-content competitiveness, the drama ranked first in the news, VON, and video categories that compose the buzz metric for the week of the 5th, 2026, holding the top spot for four consecutive weeks. IU (playing Seong Hee-ju) and Byun Woo-seok (playing Prince Lee An) also maintained the first and second positions, respectively, in the buzz ranking of TV-OTT drama actors for five consecutive weeks.

Additionally, according to Nielsen Korea, the eighth episode aired on the 2nd recorded viewership ratings of 11.6% in the Seoul metropolitan area, 11.2% nationwide, and 5% among viewers aged 20 to 54, setting a new record for the highest viewership in the Seoul metropolitan area. The drama also secured the top spot in the same time slot across the Seoul metropolitan area, nationwide, and among the 2054 demographic. Notably, the 2054 viewership rating ranked first among all Saturday programs.

The drama is also gaining popularity with a clear presence globally. According to FlixPatrol, a global OTT ranking aggregation site, '21st Century Grand Duchess' entered the Disney+ TOP 10 TV Shows category immediately after its premiere, rising to fourth place globally and first among non-English programs, consistently maintaining its position in the top ranks. As of the 4th, the drama ranked first in a total of 16 countries and regions, including South Korea, Japan, Taiwan, and Brazil, and appeared in the TOP 10 across 47 countries and regions spanning North America, Europe, and Asia, including the United Kingdom, the United States, and Canada.

Amid this, photos of IU and Byun Woo-seok taken with film cameras were also released. The photos, personally captured by IU and Byun Woo-seok, vividly convey the lively atmosphere of the filming set.

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*This content was translated by AI.