Ratings on the rise: 'The Scarecrow' K-genre drama succeeds.. Enters top 5 in 5 Asian countries

*This content was translated by AI.

The drama 'The Scarecrow', starring Park Hae-soo and Lee Hee-joon, has proven its popularity beyond Korea, reaching audiences across Asia.

According to the weekly chart for the first week of May (May 4–10) on global OTT platform Viu, the ENA Monday-Tuesday drama 'The Scarecrow' (English title: The Scarecrow) ranked first in Indonesia, second in Singapore and Thailand, and third in Hong Kong, securing a spot in the top 5 charts across five major Asian countries.

This achievement is significant as it marks a success for a crime thriller in the Asian OTT market, which is dominated by romantic comedies.

Notably, the drama is praised for drawing inspiration from the Lee Chun-jae serial murder case that shook South Korean society in the 1980s, delivering a narrative that traverses historical tragedy and offers insight into human nature, thereby forging a universal resonance that transcends language and cultural boundaries.

Analysts suggest that the tense collaboration between detective Kang Tae-ju (played by Park Hae-soo) and prosecutor Cha Si-young (played by Lee Hee-joon), whose past school days are entangled in a dark history, serves as a driving force that heightens dramatic tension to its peak. Furthermore, the drama is acclaimed as a well-made production for avoiding genre pitfalls such as sensationalism or glorification of crime, instead maintaining a balanced perspective that highlights the essence of the case and the suffering of victims.

Meanwhile, 'The Scarecrow' has shown a steady rise in ratings since its premiere on the 20th. According to ratings survey firm Nielsen Korea, 'The Scarecrow', which debuted with a 2.9% rating (nationwide average), surpassed the 7th% mark after just six episodes on the 5th. The eighth episode, which aired on the 12th, recorded a 7.4% rating, setting a new personal best for the series.

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*This content was translated by AI.