IUX's "Grand Duchess" Sets Disney+ Box Office History... Most-Watched in the World

*This content was translated by AI.

"21st Century Grand Duchess" has become the most-watched Korean series globally, including in North America, Europe, and Latin America, within 28 days of its release, once again proving the powerful box office potential of K-content.

On the 15th, Disney+ announced that "21st Century Grand Duchess" set a record as the most-watched Korean series globally (based on data within 28 days of release), excluding the APAC (Asia-Pacific) region. It topped the charts not only in North America and Europe, including the United States, Canada, the United Kingdom, Italy, Spain, and Germany, but also in major South American regions such as Argentina, Brazil, and Mexico, where it built a strong fanbase. Additionally, it surpassed 43 million cumulative global viewing hours. Notably, the eighth episode saw a 43% increase in viewership compared to the first episode based on data from the first seven days after its release.

This achievement further underscores the significance of "21st Century Grand Duchess" as the Korean content released on Disney+ to date with the greatest global expansion potential, opening a new horizon for K-content.

Meanwhile, the 10th episode released last week ended with fierce flames engulfing the palace again, bringing a major crisis to IU and Byun Woo-seok. Consequently, curiosity about how the fates of the two will unfold in the final episode to be released on Disney+ has reached its peak.

Meanwhile, "21st Century Grand Duchess," set in a 21st-century constitutional monarchy in South Korea, features a romance that breaks down class barriers between "Seong Hee-ju" (played by IU), a woman who has everything but is a commoner and is frustrated by her status, and "Prince Lee An" (played by Byun Woo-seok), the king's son who has nothing and is sad about it. The final episode of this week will be released, and all episodes will be available to watch on Disney+ thereafter.

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*This content was translated by AI.