"Annual sales of 20 billion SHINHWA."A secret story of the birth of the '3rd Andong Soju' in 500 years

*This content was translated by AI.

Along with the background of the birth of Korea's only "three major Andong soju" in "Neighbor's Millionaires," the moment of crisis, when the family business was at a crossroads of existence, will be revealed after 18 years of deficits after the prime of 20 billion won in annual sales.

EBS's "Seo Jang-hoon's Neighborhood Millionaires" (hereinafter referred to as "Neighborhood Millionaires"), which will air at 9:55 p.m. on the 7th, will feature Park Jae-seo, Park Chan-kwan, and Park Chun-woo, the three generations of Andong Soju, which have continued its 500-year tradition, and reveal the glorious and downfall of Andong Soju, which has risen again. In addition to winning the competition against whiskey, Andong Soju, a "national traditional liquor," which was selected as a gift for the president's Lunar New Year and delivered to Cheong Wa Dae, will have an exciting journey. The first Park Jae-seo is the 6th Korean food name, and he is the one who revived Korea's traditional liquor, which was on the verge of disappearing. The second Park Chan-kwan is the main player who made Andong Soju one of the world's top three mainstream exhibition winners and announced it to the world stage. The third generation of Park Chun-woo is preparing for a new future for Andong Soju, adding a modern sense and trend to the tradition.

The first Park Jae-seo was from a representative rich family in Andong's Waryong area, but in reality, he was a self-made businessman who succeeded in various projects. Starting with the second financial industry, he made a lot of money through the wastewater treatment industry and the liquor wholesale industry, and in 1990, he invested 8.6 billion won in all assets to build the Andong soju factory. The second Park Chan-kwan, who was serving as an active major at the time, was called by his father and joined the Andong Soju business after being discharged from the military. When his history of being a soldier was revealed, Jang said, "I kept feeling like my dad. I'm also a military daughter," he said, expressing his pleasure. Later, Park Chun-woo, the third generation who worked in Seoul, also joined at the suggestion of his father, and finally, the only Andong Soju made by the three generations in Korea was born.

Their Andong soju quickly reached its heyday. From 1992 to 1994, it was so popular that it could not be sold without it, and it exceeded 20 billion won in annual sales in a short period of time. However, the 20 billion won myth did not last long. With the boom of Andong soju, the market was rapidly saturated with competitors, and the next 18 years were followed by a harsh time of deficit. The second generation of Park Chan-kwan, who had to watch the decline of the family business, eventually left Andong Soju and ran other businesses, saying, "I thought tradition would feed me or protect tradition." Nevertheless, the story of how he was forced to come back and what was the turning point for Andong Soju to leap into a world-class drink through the tunnel of the endless deficit, and the hidden story can be found on EBS's "Seo Jang-hoon's Neighborhood Millionaire" broadcast at 9:55 p.m. on Wednesday, January 7.

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*This content was translated by AI.