"Sold Out in All Regions" – 'Jungkook Effect' Sweeps Global Fashion Industry

*This content was translated by AI.

'The Jungkook Effect' has swept through the global fashion industry.

Calvin Klein launched sales of restocked items from its collaboration collection with BTS's Jungkook, titled "Jungkook for Calvin Klein (CKJK)," on its official Japanese website on June 30 (Korean time). The products quickly sold out again.

Previously, all products in the collection had already sold out during the first release on the Japanese Calvin Klein website, and most items except a few were sold out on the Korean website as well. The second restock on the Korean website also sold out rapidly. On the U.S., Poland, Australia, and Italy Calvin Klein websites, all products were sold out. On the Chinese Calvin Klein website, the most expensive leather jacket worn by Jungkook in the campaign photos sold out in all sizes within one minute.

Calvin Klein and its parent company PVH Corp., which also owns Tommy Hilfiger, announced via their official websites that this collection was the most successful collaboration in Calvin Klein's history. PVH stated, "'Jungkook for Calvin Klein' has driven unprecedented global demand and massive engagement, achieving rapid sellouts across all regions—the most successful collaboration in the brand's history." The company further explained, "In Asia, nearly all products sold out on China's Tmall, setting a record. In North America and Europe (EMEA), capsule collection items continued to sell out on official online stores."

Fashion trade publication No Manners Magazine reported that within 48 hours of the official collaboration announcement, the media impact value (MIV) reached $3.4 million (approximately 5.164 billion won). After Calvin Klein's official Instagram account released a video under 10 seconds showing Jungkook drawing the collaboration logo, the MIV recorded was $908,000 (approximately 1.368 billion won).

'Jungkook for Calvin Klein' is a collection in which Jungkook participated not only as creative director but also throughout the entire design process.

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*This content was translated by AI.