“Temu Range Rover” Tops UK Sales, Revealed as China’s Chery “Jaecoo 7”

*This content was translated by AI.

China’s Chery Automobile sport utility vehicle (SUV), the “Jaecoo 7,” claimed the top spot in monthly sales in the UK market last September, according to a report by economic media outlet Quartz. With this, the Jaecoo 7 has once again proven its explosive growth in the local market, becoming the UK’s best-selling model for the second time this year, following March.

According to reports from foreign media such as Autocar, a total of 10,813 Jaecoo 7 units were registered in the UK over the course of September alone. This is an overwhelming result that easily surpassed Tesla Model 3 (9,929 units), a strong player in electric vehicles, and Ford Puma (6,958 units). According to the Society of Motor Manufacturers and Traders (SMMT), the overall new car market in September recorded 350,536 units, a 12.0% increase year-on-year, setting the strongest September performance since 2017. During this period, Chinese brands captured 23% of the UK’s entire new car market, demonstrating their strength in the European market.

Chery’s cumulative sales in the UK from January to September this year surged more than threefold compared to the same period last year. The combined cumulative sales of the Jaecoo and Omoda brands reached approximately 87,000 units, surpassing Ford, a traditional automotive powerhouse.

Jaecoo 7

Meanwhile, Chery and Nissan have signed a preliminary agreement to consider locally producing Chery models at their Sunderland plant in the UK. As a result, the European localization strategy and offensive of the Chinese automotive industry are expected to intensify further in the future, heightening tensions within the global finished vehicle industry.

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*This content was translated by AI.