What's the secret of planning Park Seo-jin, Eun Ji-won, and Yiwon? Producer Eun-ji of 'Salimnam' publishes 'Planning People.'

*This content was translated by AI.

Producer Ji Eun-ji, who is in charge of the main direction of KBS 2TV entertainment program "The Men Who Live" Season 2 (hereinafter referred to as "The Living Man"), has published her second book, "Planning People," in 2026.

Producer Ahn, who previously delivered a different insight into the fandom's sensitivity and branding through "Deokhu to Brand," fully revealed his philosophy and practical know-how as a "planner who makes people the main character" in this new book.

"Planning People" focuses on the question, "Why are some projects forgotten and some survive for a long time," and conveys the message that the answer lies in "people." Beyond just the story of the broadcast production scene, it provides practical insights into "how to discover the charm of real people and design them into long-lasting content" in an era where anyone can create content with the development of AI technology.

Producer Pyeon joined "Salimnam," whose ratings were on the decline, and raised the program to the second place in KBS's overall entertainment ratings and the winner of the "Best Program Award" by viewers through a plan that focused on relationships and sincerity. In addition, in "Lucky Year," he is considered to have overturned prejudice in the industry by leading to regular programming with a plan that put the non-mainstream target of middle-aged female fandom at the forefront.

In "Planning People," the actual planning process of Park Seo-jin, Eun Ji-won, and Kim Lee yo won, who are cast members of "Salimnam," was dealt with in detail. In the case of Park Seo-jin, who seemed to be somewhat far from entertainment, he redesigned the tone of the content itself by capturing his family history as a child, his human side off the stage, and his unexpected unexpected unexpected charm, which drew a completely different response from viewers. It is evaluated as an example that convincingly shows the entire process of planning to expand a person's sincerity into a brand.

At the end of the book, the "PD Note" of the actual broadcast planning site is also included, and it is drawing attention as a practical manual that organizes the entire process from planning to production, distribution, and feedback beyond simple observation notes.

This book provides meaningful insights not only for entertainment producers, but also for content marketers, branding practitioners, personnel and recruiters, and organizational leaders. It is expected to be a useful guide for those who are concerned about the planner's attitude of viewing people as the protagonist of the narrative, not just a means, and the structure of long-lasting planning.

Meanwhile, "Planning People" is currently available at online and offline bookstores such as Kyobo Bookstore, Yes24, and Aladdin.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.