*This content was translated by AI.
CJ ENM's Mnet Plus will strengthen its original content and streaming competitiveness in 2026, based on its performance in 2025.
Mnet+, a global K-pop content platform, plans to expand content volume and category diversity in earnest by expanding the original IP and K-culture-based formats in 2026, taking 2026 as the starting point for expanding the K-pop content universe. Starting with that, the travel variety "ON THE MAP," which was introduced on the 20th, ranked No. 1 in the number of viewers (UV) on the platform immediately after its release, and recorded an explosive global spread in which the actual viewing area surged by more than 35% within a week of its launch. In addition, it has quickly established itself as an essential viewing content among global fandom due to a series of favorable reviews along with the top ranking of X (formerly Twitter) real-time trends.
In addition, the strategy is to deepen the experience of global fandom staying on the platform by providing customized contents for each day of the week, such as the Mnet Plus original "Introducing Your Waiting Room Friend" live, which gives a glimpse of the chemistry of friends who made a surprise visit to the waiting room with MC Jin at 3:33 every Thursday, as well as "WIDE K-POP NEWS," which delivers K-pop news quickly. In addition, SUMBAKKOKJIL, which has been proven to be a global hit, has confirmed the production of Season 2 on an expanded scale, and Wanna One Reality (tentative title), which has drawn great attention since the beginning of the new year, is also preparing for its release goal within the first half of the year.
The convenience of using the platform and the advancement of the viewing environment will also continue. Mnet and M2's flagship programs such as "M Countdown," "Show Me the Money 12," "Reply High School," and "Wooju Records" can be enjoyed live anywhere in the world through the Mnet+ PC web and app. In addition, 'Produce 101 Japan Shinsegae', which is produced in Japan and is greatly loved, will be transmitted globally through Mnet Plus. Detailed news on the Mnet Plus original and the content to be released can also be found through the newly established official SNS account (Met Plus Original).
Meanwhile, Mnet+ is a global K-pop content platform that provides various K-pop contents, including original contents, through live streaming and VOD in more than 250 countries and regions around the world. Through the 'Fan-interactive' experience that combines voting and participation, we have expanded the viewing of global fans to a more immersive K-POP experience. Based on this structure, monthly active users (MAU) increased by about 470% at the end of the year compared to the beginning of 2025, and daily active users (DAU) also tripled compared to the previous year.
Behind this growth is Mnet Plus's own pantoactive strategy, where fan participation leads to content value beyond simple viewing. In fact, it proved its service competitiveness by stably digesting global traffic of up to 70,000 votes per second during the live broadcast of the "Boyz 2 Planet" final. The survival "Planet C: Home Race," which was first introduced as an Mnet Plus original, also encouraged Planet makers to actively participate and strengthened the user lock-in effect through a pantoactive structure.
The competitiveness of original content also drove the growth of the platform. The first original entertainment show "SUMBAKKOKJIL" in 2025 led core traffic with 14 million cumulative views and more than 1 million single IP unique users, while "The City of Spy: NCT 127" and "ALPHA DRIVE ONE Let's Go" also proved their original IP power by expanding the global fan inflow.
2026 will be a year to evolve into a 'hub where K-pop experiences are concentrated' of global fandom through unique original content competitiveness, an official from Mnet Plus said. "We will not spare technology advancement and IP investment to enjoy the most vivid and immersive K-pop culture in Mnet Plus."
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*This content was translated by AI.
