NCT WISH travel reality 'On the Map', global inflow has exploded..Cumulative 25 million views

*This content was translated by AI.

Mnet Plus's first travel variety "ON THE MAP" has properly shot global fans.

The original entertainment show "ON THE MAP" (hereinafter referred to as "On the Map" / CP Lee Han-hyung, Director Lee Sun-young, Ham Ga-hyung) of global K-pop content platform Mnet Plus has been gaining favorable reviews as it has established itself as a "harmless healing entertainment to trust and watch" among global fandom through word of mouth. Once you see it, you can't get out of it, and it's causing a spontaneous "Nth Watch" craze. The cumulative total number of views (as of February 1) including SNS exceeded 25 million views, and with the release, related keywords such as "Mnet Plus," "NCT Wish," and "On the Map" dominate the top of the real-time trend of X (formerly Twitter).

The popularity of the platform has also been directly linked to the inflow of the platform. Immediately after its release, a large number of global users flowed into Mnet Plus, driving the platform's activation. In fact, within a week of its launch, the city hall area surged by more than 35%, and it has been spreading beyond Asia to other parts of the world such as the Americas, Europe, and the Middle East. Above all, global users' participation in 'fantastic' such as live streaming and real-time chat also increased by 160% compared to the first episode. This demonstrates strong IP power by demonstrating the 'lock-in effect' of tying global core fandom to the platform.

The reason why "On the Map" was loved by increasing immersion is the sincere attitude of NCT WISH members (NCT Wish / Zion, Riku, Yuushi, Jaehee, Ryo, Sakuya). Those who went on their first overseas trip to Mongolia could not hide their excitement from the moment they packed their bags at their accommodation. In addition, as the six keywords of NCT Wish's charms and strengths selected by themselves became challenges, the members' enthusiasm by shouting "NCT Wish is Gigi" to prove this gave them a different fun than before. In addition, it is said that the members caught the attention of NCTzens with "over-immersive communication," such as unraveling behind-the-scenes stories of the trip or leaving comments on real-time viewing through the fan community along with the release of "On the Map."

Another strength is the beauty of the unique space called "Mongol," which was not easily seen in existing entertainment shows. Against the backdrop of vast Mother Nature, it offered special attractions such as the Genghis Khan Mounted Observatory, modern ger, communication with nomadic children, and horseback riding experiences. The pure energy of the members who enjoy the challenge in an unfamiliar environment drew favorable reviews by giving them "harmless healing" without stimulation. Expectations are high on how the pure energy and friendship of the six youth in the vast nature and pouring stars to face in the rest of the journey will impress.

Meanwhile, Mnet Plus's original "On the Map," which is loved globally amid well-made reviews, is a "K-POP Idol Global Adventure" program that travels around the world to challenge hidden challenges and complete a single map through it. Every Tuesday at 8 p.m., live streaming will be held on Mnet Plus, followed by a series of VODs, and will also be broadcast on Mnet channel at 8 p.m. on Wednesday.

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*This content was translated by AI.