Short track double-digit ratings → Snowboard Kim Sang-gyeom and Yoo Seung-eun are paying attention to medals..Winter Olympics with 'highest ratings of 13.8%' continues to win medals in the first week of opening, and viewership rises

*This content was translated by AI.

Highest viewer rating of 13.8 percent. Public interest in the 2026 Cortina Winter Olympics in Milan has been confirmed by figures.

In the first week of the opening, major games in Korea broadcasted by JTBC showed high ratings one after another, proving their keen interest in the Olympics. Despite the low accessibility to the city hall due to the eight-hour time difference from the venue Italy, most of the games are held in the early morning hours of Korea, and attention is focused on the evening games as if they were waiting.

The world's top-ranked competitive short track team's mixed relay semifinal match was broadcast on the evening of the 10th, with viewership soaring to up to 13.8% for households and up to 6.4% for target. The average viewership was also 11.7% for households and 5.6% for target, while the preceding quarterfinals were also high for 10.3% for households and 5.1% for target.

The men's 1,000m preliminary match, which confirmed Lim Jong-eon, Hwang Dae-heon, and Shin Dong-min to advance to the finals, had 9.2% of households and 4.4% of target, and the women's 500m preliminary match, which confirmed Choi Min-jeong, Kim Ki-li and Lee So-yeon to advance to the finals, had 7% of households and 2.7% of target.

As various events are broadcasted, the challenges and fruits of the players are also naturally making headlines.

Snowboarder Kim Sang-gyeom, who gave Korea its first medal on the 8th, is the main character. Kim Sang-gyeom, who won a surprise silver medal in the men's parallel competition, saw his household ratings rise up to 8%.

Kim Sang-gyeom has continued his career for 20 years with the belief that he "may be slow, but he doesn't give up," and the back story that he endured the time of working both daily and part-time without his team to bear fruit was revealed, heating viewers' hearts. Kim Sang-gyeom, who appeared on JTBC's newsroom on the 11th, said, "My wife's support was a great help," and many people are continuously cheering for her as his wife said, "When my husband's game was going on, I turned off the TV volume and did 108 times."

"18-year-old prodigy" Yoo Seung-eun's winning a snowboard big air bronze medal also made a big splash. Not only the passion of the new player who overcame repeated fractures, but also the ceremony, which could not hide its excitement after the success of the technology, became a hot topic and heated up online.

Castor Jung Yong-gum and commentator Kim Ho-joon, who were in charge of broadcasting the snowboard event, were praised for delivering their performances more passionately and vividly than anyone else. In particular, commentator Kim Ho-joon, the first snowboard commentator in Korea, received a good response by showing his sincerity to the extent that his voice cracked due to his immersion in the game.

The heated cheering heat and interest in the players are naturally heading for the next game of the South Korean national team.

During the Lunar New Year holiday, a series of big competitions such as short track women's relay and curling Korea-Japan match are scheduled, and cheering matches are expected to be held at every house on the holiday.

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*This content was translated by AI.