"12 billion buildings → sell for 4.3 billion won"..The story of the Seobunrye of 'Cheonggukjang Grandma' with 10 billion annual sales [Neighbourhood Multimillionaire Comprehensive]

*This content was translated by AI.

Seo Bun-rye, the only master of Cheonggukjang in Korea, once asked again what true abundance is beyond the splendor of the shell through the life history of living as a "Cheonggukjang Grandma" in the building owner of Gangnam.

On EBS's "Seo Jang-hoon's Neighborhood Millionaires," which aired on the 18th, the turbulent life story of the Korean food name No. 62 and "Cheonggukjang Grandma" Seo Bun-rye, which protects the taste of tradition passed down from generation to generation, unfolded. In particular, Seo Bun-rye drew attention as the main character of the title of "Cheonggukjang Master," which is the only one in Korea, and as a person with an annual sales of 10 billion won. On this day's broadcast, the special know-how contained in the marketplace of Seobunrye and the entire process of the birth of the "Master Pyo Cheonggukjang" were revealed in detail. Seobunrye pointed to "bacteria" that are born through perfect temperature and moisture control in the cypress tree fermentation room as the secret to the cheonggukjang, which has no smell at all. Seo Jang-hoon, who tasted Cheonggukjang stew cooked by Seo Bun-rye himself, said, "It's amazing. If it wasn't for the shooting, I would have eaten three bowls," he said, emptying the earthen pot cleanly. In response, Seo Bun-rye shed tears, saying, "If you say so, I think I'm going to cry."

On this day's broadcast, Seo Bun-rye's splendid past attracted keen attention. Having earned 10 billion won from her travel agency business in the 1990s, she enjoyed her splendid heyday by building an 11-story building in the middle of Gangnam. However, just two years after the building was built, the IMF financial crisis hit and it was in enormous debt. Eventually, he sold a building worth 12 billion won, a symbol of success, for 4.3 billion won, cleared all debts, went down to Anseong with the remaining 30 million won to start soybean farming. After that, Seobunrye started making soybean paste with beans grown by herself and sharing it with neighbors. People's words of "delicious" rekindled her, who was in despair, and the unique deep taste of the sauce spread through word of mouth. Eventually, Seo Bun-rye, who became famous as Dr. Jang, visited North Korea in 2006 at the official request of North Korea and successfully led the establishment of a soybean paste factory, and was even honored to be introduced in newspapers in North Korea.

The life of sharing, which Seobunrye has continued for 51 years since she was in her 30s, was also highlighted. She recalled the humility she learned through her service, saying, "It's all thanks to the service of nursing homes that I can throw off my sharp shoes, remove my nail polish, and remove my earrings." Once a building owner of more than 10 billion won, she calmly said, "When you wave, money is like a bubble," and added, "When I was holding my form, I thought the glamour on the outside was luxurious. However, a real luxurious life is a rich heart," he confessed, leaving a deep lingering impression. He also said, "When I had a lot of money, I was in a hurry to make more money, and I lived following people who had more. Afterwards, it was all just a shell," he said, expressing his realization of the value that is more precious than money. In addition, Seobunrye provides scholarships to students from his hometown of Yeongdeok for 30 years, and practices warm sharing as a life senior who has experienced both success and failure.

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*This content was translated by AI.