Seoul Arena, First Official Venue Booking Applications Open..Securing 2027 Second-Half Performance Lineup

*This content was translated by AI.

Seoul Arena will accept official applications from performance planning companies and entertainment agencies seeking to book the venue for performances in the second half of 2027 until the 18th. This application process aims to secure a performance lineup following the venue's opening in the first half of next year.

The available spaces include 'Arena' and 'Medium-Sized Performance Hall.' Seoul Arena will comprehensively review performance schedules, content, operational capabilities, and marketing plans to determine booking approvals. Approved bookings will proceed with contract signing, after which the arena will coordinate detailed production and operation matters with the booking company and producers.

Seoul Arena is a performance venue being developed with Kakao as the primary investor. Upon completion, facility ownership will be transferred to Seoul City, while a private investment corporation holding Kakao's equity will operate the venue for 30 years under a Build-Transfer-Operate (BTO) model. The Arena can accommodate up to 28,000 attendees, and the Medium-Sized Performance Hall can host approximately 7,000 people. The two venues can be integrated as needed to support global tours, festivals, concerts, fan meetings, showcases, and other live performances.

The facility was planned from the design stage specifically for music performances. It will feature retractable seating that can be adjusted according to event formats, along with an audience LED system synchronized with performance direction and advanced audio infrastructure. A 'large-scale stage equipment hoisting and lowering' system capable of installing lighting, sound, and video equipment on the ceiling has been installed, and a dedicated route allowing freight trucks to enter directly into the venue interior has also been prepared.

During a preliminary site tour conducted from July to August targeting approximately 100 industry professionals, 93% of all participants reported increased willingness to consider hosting performances at Seoul Arena after the tour. High interest was also noted in the venue's technical specifications, including seating capacity and sightlines, stage infrastructure, and the integration potential with the Medium-Sized Performance Hall.

Seoul Arena has been selected as the host venue for '2027 FANOMENON,' a project aimed at becoming Korea's version of Coachella. Through this booking process, the company plans to attract large-scale concerts and global tours while strengthening its production and operation support system to enable booking companies to prepare performances according to planning and production schedules.

Oh Ji-hoon, CEO of Seoul Arena, stated, "We are preparing to more freely realize stages imagined by artists and production teams and provide audiences with immersive live experiences that were previously difficult to achieve." He added, "Starting with this official booking process, we will collaborate closely with domestic and international performance planning companies to showcase diverse performances that demonstrate Seoul Arena's unique competitiveness."

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*This content was translated by AI.