*This content was translated by AI.


With BTS's comeback, the whole of Seoul has been transformed into a huge cultural arena.
On the afternoon of the 20th, "BTS THE CITY ARIRANG SEOUL", an urban project commemorating the release of BTS's new album "ARIRANG", held a spectacular curtain.
Seoul's history and culture combined with the artist's brand to provide a variety of things to enjoy. At 7 p.m., the media facade was screened at Sungnyemun Gate, National Treasure No. 1. When the gates of the walls opened, the magnificent silhouette of the BTS was revealed. Members holding Cheongsachorong were projected on the stone wall as they walked leisurely in the bright light. At the end, the red color of Sinbo's height wrapped around Sungnyemun. It was a moment that breathed new breath into the historical value of Seoul. Numerous citizens who visited the site admired the special experience of traditional architecture and BTS. Drone shows embroidered in the night sky of Ttukseom Hangang Park and large outdoor advertisements in Gwanghwamun Square transformed the entire city into a huge outdoor exhibition hall. With its spectacular attractions, it provided a "scarcity of experience" that can only be felt at this moment.






The biggest feature of "The City Seoul" is that it has set the stage for a culture enjoyed by all citizens beyond the festival of fandom. The "Love Song Lounge" installed at Yeouido Hangang Park attracted citizens and family visitors who went for a walk from early morning. Experiential content and busking performances through songs brought fun and emotion to everyday life. Many people visited Han River Park enough to install three additional instant photo booths, and the crowd was even more crowded in the evening. Foreign tourists who visited Korea to enjoy the release of BTS's new news and the performance of 'BTS THE COMEBACK LIVE | ARIRANG' at 8 p.m. on the 21st also accounted for a high proportion. I was able to realize that the whole of Seoul was the site of a huge global festival.
A cube-shaped sculpture installed in the courtyard of the National Museum of Modern and Contemporary Art also caught the attention of citizens. BTS's new album title song "SWIM" delivered the message of the song by posting the phrase "KEEP SWIMMING" on the rising sea light exterior. The sound of the tessle on the sculpture spreading like the sound of waves, giving it a time of healing to enjoy in the middle of the city. People traveled around Seoul participating in stamp rallies held at major bases such as Yeouido and DDP. "The City Seoul" ended safely with thorough preparation and smooth operation despite a large crowd from the first day, showing a mature festival culture.
"The City Seoul" will continue for a month until April 19. Even after the red media facade of Sungnyemun Gate and Namsan Seoul Tower, programs that illuminate the city's various charms, such as DDP Army Madang and Cheonggyecheon Love Quarter, greet citizens sequentially.

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*This content was translated by AI.
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