I'm K' Park Chan-wook → Byeon Woo-seok and Lee Jun-ho.."I can't imagine this popularity"

*This content was translated by AI.

The voice documentary "I'm K," which contains the voices of people around the world who love K-content, will be unveiled.

tvN's "I'm K" (Planned by Jung Min-sik/Produced by Park So-yeon, Park Jong-hoon, Han Ji-won/Writer Park Sung-jung), which will be broadcast on the 7th, is a documentary that explores the reasons and nature of K-content syndrome through various perspectives and in-depth insights of domestic and foreign K-content officials. Forty-three Korean pop culture figures, leading global scholars, and K-content fans become storytellers and lead the narrative with questions and answers about K-content.

In the first part, which will be broadcast on this day, K-artists such as film directors Park Chan-wook, Lee Jung-jae, Lee Jun-ho, Lim Si-wan, and Byun Woo-seok will directly be "interviewers" while the K-content syndrome is illuminated from various angles under the theme of "Why do you love K?" Pouring out various questions surrounding K-content to 27,400 fans in 30 countries around the world. It raises fundamental questions throughout K-content, such as "What is your favorite K-drama in 2025?" "Why does it respond explosively to K-movies?" and "What are the strengths of K-pop?" as well as personal questions about the work they have starred in and the music they have worked on.

In response, the attractive elements of K-content revealed by global fans, such as the unique realistic narrative of Korean movies and dramas and the influence of messages delivered by K-pop artists through music, are expected to stimulate viewers' curiosity.

Sharp analysis by global scholars is also considered a point to watch. In-depth insights such as Bernard Werber, the author of "K-Content Syndrome Is Not Just a Trend," James A. Robinson, the winner of the 2024 Nobel Prize in Economics, and Roger Brown, the former president of the Berkeley School of Music, who analyzed the genius aspects of K-pop, add to the benefits.

In addition, artists introduce the popularity of K-content that they experience directly. Byun Woo-seok said, "I didn't imagine whether this was really what happened to me, and I didn't imagine this popularity. I thought that the power of K-content has become really strong," he said. Lim Si-wan asks a pleasant request, saying, "I want you to personally send me the reason on my SNS," saying, "I'm curious about why people around the world like K-content."

Lee Joon-ho also points out the secret of K-content gaining sympathy from people around the world beyond Korea. Regarding the characteristics of the characters in the K-content, Lee Joon-ho said, "Isn't it the advantage of our country (content) to create something that everyone can sympathize with and that many people can like?" This adds to the expectation of the authenticity of K-content and what is the hidden driving force behind it.

The first part of "I'm K" will air on tvN at 10:10 p.m. on the 7th and the second part at 10:40 p.m. on the 8th.

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*This content was translated by AI.