[Official] Jeon Hyun-moo to broadcast 2026 FIFA World Cup on KBS: "Significant deficit expected, accepted JTBC's proposed amount"

*This content was translated by AI.

KBS has finalized negotiations for the broadcasting rights to the 2026 FIFA World Cup in North, Central America, and the Caribbean.

On the 20th, KBS stated, "KBS has finalized negotiations for the broadcasting rights to the 2026 FIFA World Cup in North, Central America, and the Caribbean, making it possible for viewers to watch the World Cup through the public broadcaster KBS."

It further added, "Although a significant deficit is expected, we accepted the final offer amount proposed by JTBC to fulfill our responsibility as a public broadcaster. As a result of our continuous efforts to realize the value of the reception fee, we have achieved a dramatic agreement."

With the World Cup opening in just over a month, KBS plans to dispatch commentators such as Lee Young-pyo to the North, Central America, and the Caribbean region through detailed technical negotiations with JTBC to cover the live broadcast from the site. Additionally, former announcer Jeon Hyun-moo will join the World Cup broadcast team.

Song Jae-hyuk, head of KBS Sports Center, stated, "Considering that World Cup preparations typically take a year, the current timeline is tight. However, leveraging KBS's long-standing sports broadcasting expertise, we will deliver high-quality broadcasts to our viewers."

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*This content was translated by AI.