'KBS Joint Broadcast' JTBC "Feels Responsibility for Delay in World Cup Broadcast Rights Negotiations" [Official]

*This content was translated by AI.

With the 2026 FIFA North American World Cup just 50 days away, JTBC has confirmed the resale of TV broadcast rights for the 22nd and has begun full-scale preparations.

The North American World Cup, which opens on June 11 (local time) and runs for over a month, will feature a record 104 matches. It is also the first World Cup to be jointly hosted by three countries: Canada, the United States, and Mexico.

To cover all events in a diverse manner, JTBC is dispatching a large-scale production and technical team to the host country. In particular, a broadcast team including caster Bae Seong-jae will deliver vivid coverage from the site.

South Korea has been placed in Group A alongside host nation Mexico, South Africa, and the Czech Republic in this World Cup. The first match is against the Czech Republic at 11 a.m. Korean time on June 12.

Previously, JTBC had been negotiating the resale of broadcast rights with the three terrestrial broadcasters. After presenting the same terms to the three networks and receiving responses by the 21st, it was confirmed that JTBC will conduct a joint broadcast with KBS.

JTBC stated, "Following the broadcast of the Milan-Cortina Winter Olympics, we feel responsible for the prolonged negotiations over the World Cup broadcast rights, which have become a matter of national concern. We will prepare thoroughly and present a solid broadcast."

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*This content was translated by AI.