"What about our Joo-heon?" MONSTA X's Joo-heon launches exclusive YouTube channel 'Lee Joo-heon JOOHONEY'.. Expectations rise↑

*This content was translated by AI.

MONSTA X's Joo-heon has launched an exclusive YouTube channel, drawing the attention of MONBEBE (the official fan club name) worldwide.

Recently, Joo-heon opened his exclusive YouTube channel 'Lee Joo-heon JOOHONEY' and released two videos. Titled 'What about our Joo-heon?', the videos feature narrations from Joo-heon's mother and other MONSTA X members introducing him. Along with affectionate evaluations such as 'a son full of charm and fighting spirit,' 'a child with cute and sparkling eyes that are charming,' and 'passionate, full of charm, and capable of crushing the stage,' various aspects of Joo-heon's daily life were revealed, further boosting expectations for future content.

Another segment captured Joo-heon's first meeting with the production team. Inviting the crew to his favorite restaurant, Joo-heon appeared in a natural and comfortable outfit, stating, "I wanted to have an ice-breaking session to celebrate the launch of my YouTube channel. Teamwork is always important to me, and I believe chemistry with the production team is essential."

▶Revealing the true identity of MONSTA X's Joo-heon by those around him

▶The first meeting with Lee Joo-heon, whose desire for success is beyond comprehension

While dining with the production team, Joo-heon freely shared his opinions on the future direction of the content. He expressed his desire to show his natural self without hair or makeup on his YouTube channel, setting a cheerful tone. Joo-heon also shared his wish for travel content, revealing his dream of visiting London, England, to watch a local soccer match, given his love for the sport. Additionally, he unveiled plans to create content based on his signature 'Dag-dag Game,' gathering expectations with various ideas.

When asked about guests he would like to invite, he named actress Kim Young-ok. Joo-heon said, "I was moved to tears when I saw Grandma Young-ok shedding tears while watching a MONSTA X performance." He also hinted at creating content together with fans, having previously received content ideas directly from MONBEBE during fan signing events.

Towards the end of the video, a scene of Joo-heon composing the ending theme was revealed, drawing attention. Joo-heon presented both his own version and an AI-generated version of the song, announcing that he would ask viewers to share their opinions in the comments on which version they prefer.

Since his debut, Joo-heon has established himself as an 'all-around entertainer' by showcasing his innate variety show talent and charm through various broadcasts and content, not just musical activities. He has won hearts with his tireless passion in MONSTA X's own content 'MON-eok-eo-do-go,' served as the MC for the debut web variety show 'Dong-ho-hoe-sik,' and continued his charitable activities through the solo web variety 'Kind Errand Center - Shim-cheong-i,' earning love for his positive influence.

Starship Entertainment, Joo-heon's agency, stated, "Joo-heon, who has launched an exclusive YouTube channel, plans to present content covering various fields such as music, hobbies, daily life, games, and talk shows."

Meanwhile, MONSTA X is currently conducting the '2026 MONSTA X WORLD TOUR [THE X : NEXUS].'

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*This content was translated by AI.