Bling Bling Index: Older sister of 'Solji 5' Choi Mi-na joins the fight... 'Kill It' hits 50 million views even before its premiere

*This content was translated by AI.

'Kill It: Style Creator Daejeon War' (hereinafter 'Kill It') is generating immense buzz even before its first broadcast.

According to tvN's variety program 'Kill It' on the 5th, the cumulative views across official SNS, CJ ENM's YouTube multi-channel, Instagram, TikTok, Naver, and Facebook reached a total of 52.4 million views (as of 4 a.m.).

Scheduled to premiere on the 12th, 'Kill It' is a fashion creator survival show aimed at discovering the next-generation figures leading K-fashion trends. The competition features 100 It-girls with a combined total of 43 million followers across global fashion brand ambassadors, world models, and super influencers, drawing significant attention. Meanwhile, top fashion symbols are joining as mentors, further raising expectations.

Amidst the intense interest, the 'Kill It' team released a preview for the first episode. The first mission, 'Round 1 Style War,' where only 50 out of 100 participants will survive, is a pose-off to be selected by 40 photographers. Participants run barefoot across the set, strike bold poses to stand out on stage, and fiercely battle to confidently showcase their charm, forming a combative Mo Seup-i (Minister).

At the same time, the harsh reality of the style war is revealed. Participants are frequently ignored by the cameras. From contestants causing eye-popping shock by saying, "No one is looking at me," to those expressing frustration with, "This is the first time I've been treated like this," the tension continues to mount. Additionally, scenes of participants sharpening their claws against each other to claim the stage, along with solemn vows like "I must win" and "I will prove myself to the world," are shown.

Alongside this, the main poster for 'Kill It' was also released. The poster draws attention by highlighting seven mentors standing tall on the stage dedicated to discovering the next-generation style icons. 'Black Label' Jang Yoon-joo, Lee Jong-won, and Tomorrow X Together Federal Reserve captivate with luxurious charisma, while 'White Label' Cha Jeong-won and Shin Hyun-ji shine with trendy and sensory aura. Finally, 'Red Label' Ahn Ah-reum and Yang Gaeng display unique sensibilities.

Meanwhile, 'Kill It' features Kim Ji-yoon, the older sister of the group BLACKPINK, and Choi Mi-na, a participant in the Netflix dating variety show 'Solitary House 5'.

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*This content was translated by AI.