'Kill It' Jang Yoon-joo: "Fashion survival show has changed a lot since 'Do So-co'"

*This content was translated by AI.

'Kill It: Style Creator Daejeonjeong' (hereinafter 'Kill It') participant Jang Yoon-joo shared her impressions of participating in a fashion survival show for the first time in 10 years.

'Kill It' media talk event was held on the 19th at CJ ENM Talent Studio located in Mapo-gu, Seoul. Attendees included model and actress Jang Yoon-joo, actress Cha Jeong-won, model Ahn Ah-reum, and CP Lee Won-hyung.

'Kill It,' which premiered on the 12th, is a fashion creator survival show aimed at discovering next-generation figures who will lead K-fashion trends. CJ ENM, which launched fashion survival shows such as 'Challenge! Supermodel Korea' and 'Project Runway Korea,' has launched a project to find individuals who lead trends, communicate with the public, and create culture, evolving the previous designer- and model-centric survival format in response to changing trends in the fashion industry.

'CP Lee Won-hyung explained, "It was 10 years ago that we did 'Challenge! Supermodel Korea.' Fashion trends have changed a lot in the meantime. In the late 1990s and early 2000s, designers led the fashion industry. Currently, with SNS active worldwide, people with diverse jobs that cannot be defined by a single profession are leading trends through fashion styles and lifestyles. That is why we gathered 100 of them."

'Jang Yoon-joo, who served as a judge on 'Challenge! Supermodel Korea,' said, "Back then, the format was clear. They determined elimination and acceptance based on a single photo and selected high-end fashion. But it has changed a lot over the past decade. To compete in this arena, one must have their own brand and be able to create content."

'She continued, "In the case of 'Kill It,' it is divided into three labels, so we are also participating in a survival show. We are in competition. There are also 'Show Me the Money' and 'Street Woman Fighter.' It is the ultimate collection of all survival shows."

'Meanwhile, 'Kill It' airs every Tuesday at 10:10 p.m.

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*This content was translated by AI.