Over 200 tip-off calls... Tracing the mystery of 'Kkoko-mu' and the 'Seonyakguk' burn ointment

*This content was translated by AI.

For the first time, everything regarding the 'Seonyakguk' burn ointment that swept through Seoul's Wangsimni via online platforms based solely on a preview from 'Kkoko-mu' is being revealed.

The episode of 'Kkori-e Kkori-reul Muneun Geu-nal Sigi-ya' (hereinafter 'Kkoko-mu'), airing on the 11th, titled 'Searching for Seonyakguk', delves into the mystery surrounding the viral 'Seonyakguk' burn ointment that stirred up SNS and online communities with just its broadcast preview. Listeners aespa Winter, actress Shin Eun-jung, and singer Shin Seong will join the program, immersing themselves in the thrilling story.

The 'Seonyakguk' was a pharmacy located in Haengdang Market, Seongdong-gu, Seoul. It is said that the efficacy of the burn ointment compounded there spread by word of mouth, causing people to line up to purchase it. In particular, as 'Kkoko-mu' began receiving tip-offs about the 'Seonyakguk' burn ointment, production staff were flooded with over 200 tip-off calls. Additional tip-offs continued even on the day of filming, which is reported to be the highest number of tip-offs for a single item in the history of 'Kkoko-mu' broadcasts.

Furthermore, posts testifying to the efficacy of the burn ointment, such as "the legendary ointment that healed even severe burns," "a treasure-like ointment," and "treated without scars using 'Seonyakguk' ointment," followed one after another on SNS and online communities. Consequently, viewer interest was concentrated even before the broadcast, gathering hot topics.

Amidst a flood of unbelievable personal experiences regarding the 'Seonyakguk' burn ointment, it is reported that 'Kkoko-mu' persisted in its relentless investigation to uncover the identity and current whereabouts of the pharmacist who created the 'Seonyakguk' burn ointment, the reason why 'Seonyakguk' disappeared, and to solve the mystery surrounding the 'burn ointment.'

Eventually, the 'Kkoko-mu' production team obtained top-secret information about the pharmacist who suddenly closed the pharmacy and disappeared over 25 years ago, heading to a foreign country 8,400 km away. Whether they can confirm the truth behind the 'Seonyakguk' burn ointment, which has been shrouded in mystery, and the amazing story surrounding the 'mysterious burn ointment' passed down like a legend, will be revealed in today's broadcast of 'Kkoko-mu.'

Meanwhile, aespa Winter, who appeared as a listener, expressed surprise upon hearing the story about the 'Seonyakguk' burn ointment, calling it "a tender, fairy-tale-like story." Additionally, singer Shin Seong was reportedly thrilled by the identity of the unexpected tip-off provider, exclaiming, "How could this happen?" and saying, "It really gives me goosebumps."

The 'Kkoko-mu' production team stated, "Today's broadcast will reveal many things that many people have been curious about regarding the 'Seonyakguk' burn ointment," and added, "Not only will various rumors surrounding 'Seonyakguk' be completely resolved, but we also plan to deliver unexpected emotion and resonance," thereby raising expectations for the main broadcast of 'Kkoko-mu.'

Meanwhile, 'Kkoko-mu' airs every Thursday at 10:20 PM on SBS.

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*This content was translated by AI.