Mexico match 2049 peak viewership 4.6%..JTBC surpasses KBS

*This content was translated by AI.

In the 2026 FIFA North America World Cup Group A second round match between South Korea and Mexico, JTBC recorded higher viewership than KBS among the 2049 male and female target audience in the Seoul metropolitan area.

On the 19th at 10 a.m. (KST), JTBC's live broadcast of the 2026 FIFA North America World Cup match between South Korea and Mexico achieved a peak viewership of 4.6% and an average of 4.0% among the 2049 male and female target audience in the Seoul metropolitan area, surpassing KBS (peak 4.3%, average 3.5%). (Nielsen Korea paid household basis)

On a national basis, JTBC also showed superiority with a peak of 4.5% and an average of 4.0%, compared to KBS (peak 3.9%, average 3.4%). Household viewership reached a peak of 10.1% and an average of 9.1% in the Seoul metropolitan area, and a peak of 10.2% and an average of 9.1% nationwide. The increased viewership compared to the Czech Republic match is interpreted as growing interest in the World Cup as the group stage ranking competition intensifies.

After losing 0-1 to Mexico in the second match, South Korea remains in second place in Group A with one win and one loss (3 points).

South Korea will secure qualification for the round of 32 in second place in Group A by winning or drawing the final group stage match against South Africa. Although the top eight teams among the third-place teams in the group stage also qualify for the round of 32, given the fierce ranking competition, securing qualification on their own is the most reliable method.

JTBC will live broadcast the South Africa match, held in Monterrey, Mexico, on the 25th at 9:10 a.m. (kickoff at 10 a.m.) local time.

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*This content was translated by AI.