A Greater Resonance in the Short-Form Era: 'Late-Night Music Talk Show'.. 'The Seasons' Demonstrates the Power of Top-Tier Buzz

*This content was translated by AI.

'The Seasons - Sung Si-kyung's High-Fidelity Boyfriend' has been continuing its journey for three months since its premiere on March 27. From the first broadcast, legendary MCs who have written the history of KBS late-night music programs, including Lee So-ra and Yoon Do-hyun, appeared to mark a meaningful start, and the show is now cruising while consistently leading the buzz.

#The Presence of the Only Terrestrial Late-Night Music Program

'The Seasons,' which launched in 2023 with 'Park Jae-beom's Drive' and is now in its ninth season, has established itself as the only late-night music program on terrestrial broadcasting. In an era where music broadcasts centered on MR and AR have become familiar, the high-quality band live performances that deliver 'jeongmae' (a state of deep immersion) and 'kungchitachi' (a rhythmic, heart-pounding experience) symbolize 'The Seasons.'

There are few stages where audiences can experience music from various generations through vibrant band live performances, ranging from legendary musicians such as Kim Kwang-jin, Yoon Jong-shin, and Lee Jae-hoon to rookie artists like Hanro, BOYNEXTDOOR, and CORTIS. Consequently, countless artists who are 'trusted to listen to' are seeking out 'The Seasons' first, and the deep musical connection created by artists and bands together is becoming the driving force that allows 'The Seasons' to maintain its status as the only late-night music program on terrestrial broadcasting.

#Buzz Extending Beyond the Screen to Short-Form Content

According to the TV-OTT non-drama buzz index from Good Data Corporation's FUNdex, 'Sung Si-kyung's High-Fidelity Boyfriend' recorded the number one spot in overall KBS buzz for 12 out of the 13th weeks since the broadcast began. In particular, it recently maintained the top position for seven consecutive weeks, demonstrating an unprecedented achievement and proving the unique brand power of 'The Seasons.'

'The Seasons' has gathered even greater buzz through the KBS Kpop YouTube channel since the broadcast, becoming a communication channel for global fandoms. Notably, Lee Young-ji and Rosé's 'APT.' approached 67 million views, eliciting a strong response from global music fans. Additionally, high-viewership clips such as Hwasa's 'So Cute,' D.O. and Lee Su-hyun's 'Rewrite The Stars,' BTS J-Hope's 'on the street,' and Jennie and Lee Hyo-ri's 'Miss Korea' have continued to generate consistent buzz even after the broadcast. Recently, Indonesian national singer Raisa, who appeared on the show, directly conveyed local reactions, stating, "Indonesians like Korean programs, and 'The Seasons' is especially popular. Since all performances are live, I like them even more, and every clip video is a topic of discussion."

#Sung Si-kyung's High-Fidelity Boyfriend Embracing the True Identity of Music Programs

The current season, 'Sung Si-kyung's High-Fidelity Boyfriend,' continues to make various attempts based on deeper music talks, clearly revealing the true identity of music programs. In the signature opening performance of 'The Seasons' by the MC, Sung Si-kyung delivers new performances with different song selections every week, fully living up to the name 'High-Fidelity Boyfriend.' The duet corner named after Seong Si-gyeong-ui (CEO)'s song 'Two People' is also one of the program's popular elements. Sung Si-kyung, with his unique vocal tone, performs high-quality duet stages with a different artist each week, presenting another stage for music fans. In particular, the first episode drew significant buzz with a duet performance with Lee So-ra, who appeared on the show for the first time in about six years. This encounter was also highlighted as a symbolic meeting connecting the past and present of KBS late-night music programs.

Recently, the stage of 'The Seasons' expanded beyond the studio set to an outdoor venue for the first time in the program's history. On June 5, to commemorate 'Environment Day,' the performance held at the multi-purpose sports field in Seoul Jamwon Han River Park featured artists from various generations and genres, including Lee Eun-mi, Melomance, Urban Zakapa's Kwon Soon-il and Cho Hyun-ah, Idles Miyeon, Hearts2Hearts, and Jannabi, completing a festival-level live stage. 'The Seasons' attempt was particularly notable in that it expanded the realm of late-night music programs to live on-site performances.

In an era where high-stimulation variety shows determine buzz, the presence of a late-night music program quietly singing its own path is welcome. It is a time when anticipation grows for what stage 'The Seasons,' which has maintained the lineage of authentic music programs while continuing to differentiate itself, will fill Friday nights with each week.

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*This content was translated by AI.