SBS President: "Survival is the Top Issue for the Second Half" — Indirect Reference to JTBC Crisis

*This content was translated by AI.

SBS has designated 'survival' as its top priority for the second half of the year.

On the 2nd, at the SBS Mokdong headquarters in Yangcheon-gu, Seoul, SBS President Bang Moon-shin delivered a 'CEO Message for the Second Half' during an event that also served as the first-half awards ceremony. He stated, "Recent events involving another broadcasting company have made the weight of the word 'survival' feel heavier and more significant than ever before."

The 'another broadcasting company' mentioned by Bang (President) appears to be JTBC. Previously, JTBC declared a default after failing to repay its liquidity loans totaling 20.6 billion won at maturity.

Bang (President) emphasized vigilance against pretense, lack of awareness regarding costs and revenues, and elitism disguised by plausible justifications, stating, "When pretense pushes substance aside, when ignorance of costs and profits becomes widespread, and when organizations are swayed by elitism wrapped in plausible excuses, the organization collapses and crisis finds its opening."

He continued, "Content that is chosen reflects the essence of our industry," adding, "Survival is possible only if content extends beyond ratings to include revenue from sales and distribution, sponsorship funding, and expansion into commerce and IP (intellectual property)." He then outlined priorities for each department and affiliated company.

Accordingly, drama was assigned the priority of securing global distribution revenue; variety programs were tasked with building fanbases and expanding revenue; news coverage was given the priority of achieving results at the September Nagoya Asian Games and delivering in-depth journalism; the production department was charged with developing new IP featuring compelling stories and information and creating business models; and the technology division was assigned the goal of becoming the leading AI broadcaster based on outcomes from its AI transformation efforts.

Regarding communication, he urged, "In an era where diverse voices are erupting, we must communicate more deeply with employees, clearly distinguishing between sincere demands for organizational development and self-serving complaints, carefully discerning what is valuable from what is not, and integrating the former into the organization to ensure its health."

Bang (President) also stated, "While conveying the urgency of 'survival,' we must not overlook the warmth and gratitude that define relationships among SBS people. I hope this bond of mutual appreciation—where the company is grateful to employees and employees are grateful to the company—becomes even more tightly woven."

Additionally, the event included an awards ceremony honoring individuals both inside and outside the company who achieved meaningful results during the first half of the year. Special external award recipients include writer Kang Hyun-ju for the drama 'Beautiful New World,' actor Heo Nam-jun for his role as Cha Se-gye in the same drama, actors Yoo Yeon-seok for appearances in the drama 'Law Firm with God' and the variety program 'Whenever There's Time,' radio DJ Kim Tae-gyun of 'Two O'clock Escape Cultwo Show,' writer Im Chae-yoon for 'Beopnyun Road: Monk and Guest,' and veterinarians Park Soon-seok, Cha Jin-won, and Han Jae-woong from 'TV Animal Farm.'

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*This content was translated by AI.