'Kill It' CP Lee Won-hyung: "Aiming to Create a Korean Version of Kylie Jenner, Hoping 'Kill It' Becomes a Catalyst for K-Fashion" [Interview ③]

*This content was translated by AI.

'Kill It: Style Creator Daejeon Battle' (hereinafter 'Kill It') CP Lee Won-hyung shared his vision of creating a Korean version of Kylie Jenner and expressed his hope that 'Kill It' will serve as a catalyst for the global expansion of K-fashion.

Recently, CP Lee Won-hyung met with StarNews at the CJ ENM Center located in Mapo-gu, Seoul, to discuss the tvN variety program 'Kill It'.

'Kill It,' which concluded on the 28th, is a fashion creator survival show seeking to find the single most 'iconic' figure in the fashion industry.

Explaining the background behind planning 'Kill It,' CP Lee Won-hyung stated, "tvN used to have a strong image as a youthful and trendy channel, but at some point it became a major network, and that image seemed to fade significantly." He added, "We began with the thought that we should bring back the feeling of being a home for trends."

In particular, CP Lee Won-hyung focused on how the fashion industry has changed compared to the past. He said, "What has changed over the past decade is the disappearance of an era where specific professions led trends. In the past, supermodels or famous designers drove trends, but now trendsetters like Kylie Jenner and Kendall Jenner, whose professions are difficult to define in a single word, are leading fashion."

He continued, "It's an era where people want to wear what they wear, eat what they eat, and live as they do to appear hip and stylish. Through 'Kill It,' we wanted to create such individuals—a Korean version of Kylie Jenner."

What he ultimately hoped for was for the participants to use 'Kill It' as a stepping stone to build their own brands and influence. CP Lee Won-hyung said, "What I truly hope is that the friends who appeared on the program will eventually launch their own brands and hold fashion shows in Paris and Milan. I want to see people get excited about those brand shows."

Furthermore, he expressed his wish for 'Kill It' to become a catalyst for the global expansion of K-fashion. CP Lee Won-hyung noted, "Industry insiders also say that while K-beauty, K-food, K-dramas, and K-pop are booming, K-fashion has not yet taken off. It may sound grand, but I hope 'Kill It' becomes a kind of catalyst that allows K-fashion to go more global."

He added, "We are now in an era where people, not brands, are at the center. If we nurture these individuals well, I believe they could eventually become leaders of fashion trends worldwide."

He also left open the possibility of a second season. CP Lee Won-hyung said, "Naturally, as a PD, I really want to do Season 2. Both tvN and CJ ENM should continue to discover and create content that leads trends." He continued, "Whether it's 'Kill It 2' or new lifestyle content, we need to create content of this kind again. Personally, I want to try 'Kill It 2' again. There were many aspects I felt were lacking, so I hope to improve those points and evolve the show into content that can appeal more broadly to the public."

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*This content was translated by AI.