[Official] Not 'I Live Alone'.. Jeon Hyun-moo embarks on a full-scale unplanned journey with 'This is Hyun-mu Road'

*This content was translated by AI.

Broadcaster Jeon Hyun-moo will take on a new travel variety show alongside singer and actor Lee Jun.

The production team of MBN's new variety program 'This is Hyun-mu Road' announced this on the 7th by releasing the official poster and the premiere date for 'This is Hyun-mu Road'.

Set to premiere on the 20th, 'This is Hyun-mu Road' follows the motto 'There is no fixed path, but there are standards.' It is a real effort-based road trip that immerses travelers in local experiences and discovers authentic 'local' spots firsthand.

The production team stated, "'This is Hyun-mu Road,' which pursues travel that blends into local communities, will showcase 'local travel' by diving directly into the lives and culture of locals to offer genuine experiences."

Notably, this project gains further significance as it reunites the production team behind MBN's flagship variety show 'Jeon Hyun-moo Plan' with Jeon Hyun-moo himself.

'Jeon Hyun-moo Plan' has earned viewers' trust by introducing 'local restaurants' discovered and selected on-site based on recommendations from locals and viewers, rather than relying on famous eateries or pre-booked venues.

Interest is high in the new travel routes that Jeon Hyun-moo and the 'Jeon Hyun-moo Plan' production team will present through 'This is Hyun-mu Road.' After seven months of planning, the team completed their first shoot in July. Earlier, sightings of Jeon Hyun-moo and Lee Jun at Calgary Airport in Canada circulated online, drawing significant attention.

The released official poster features Jeon Hyun-moo and Lee Jun smiling brightly while immersed in the vibrant atmosphere of a local night market with a distinctly local vibe. The central text on the poster reads, "When everyone follows a scripted course, we forge our own path."

The production team explained, "In line with the subtitle 'There is no fixed path, but there are standards,' we will set clear, customized criteria for each destination to carve out new travel routes. Through this, Jeon Hyun-moo and Lee Jun will interact directly with locals at their destinations, vividly revealing how they discover hidden gems and local eateries, naturally blending into the local environment."

They added, "We invite viewers to anticipate the start of a new real effort-based road trip as Jeon Hyun-moo and Lee Jun are thrown into local settings and experience and enjoy the culture and atmosphere with their whole bodies."

Meanwhile, Jeon Hyun-moo and MBC's variety program 'I Live Alone' recently faced controversy over the authenticity of its 'spontaneous travel' segment during a Kazakhstan episode.

In that broadcast, Jeon Hyun-moo was shown randomly heading to an airport to decide on a destination, purchasing flight tickets, and renting a car on the spot, presenting these actions as key highlights of 'spontaneous travel.'

However, after the broadcast aired, the Kazakh government widely promoted that the trip had been conducted with support from the Almaty City Tourism Bureau and the Almaty Tourism Bureau, sparking controversy. In response, the production team initially stated they had received no filming assistance or sponsorships, then later clarified that they had obtained necessary administrative procedures for local filming and cooperation for on-site operations. This vague explanation led them to subtly revise their original stance, further fueling the controversy.

Ultimately, the production team revised its position, stating it had pre-evaluated flight options and filming conditions in preparation for potential overseas shoots, and issued an apology.

Amidst the ongoing 'reality' controversy surrounding Jeon Hyun-moo's travel variety shows, attention is now focused on whether 'This is Hyun-mu Road,' a collaboration between Jeon Hyun-moo and the 'Jeon Hyun-moo Plan' production team, will captivate viewers as a differentiated travel entertainment program.

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*This content was translated by AI.