Pulmuone Danon selected the Greek yogurt and fermented milk category for 'Korea's First Brand Grand Prize.'

*This content was translated by AI.

Pulmuone Danon announced on the 7th that it won two gold medals at the "2026 Korea First Brand Awards" organized by the Korea Consumer Forum, simultaneously selected in the Greek yogurt and fermented milk categories.

At this award, Pulmuone Danone was named "Pulmuone Yogut Greek" and "Pulmuone Danone Activia" in the Greek yogurt and fermented milk categories, respectively, proving its competitiveness to encompass Greek yogurt and fermented oil as a whole.

Pulmuone Yogert Greek was awarded in a consumer survey involving 450,000 consumers with the highest ratings for customer expectations and brand satisfaction for the Greek Yogert segment. The Greek yogurt sector was newly established for the first time this year due to the growing popularity of Greek yogurt, and Pulmuone yogurt Greek was selected as the No. 1 brand from the first year of its establishment.

Marking its 23rd anniversary this year, the "Korea First Brand Awards" is Asia's largest brand award, where consumers directly select and award the No. 1 brand in each category that will lead the year.

For the 10th consecutive year, the No. 1 brand in Korea's Greek yogurt sales (based on Nielsen RI, 2015 to January 2025) is a brand created based on Danon's technology and Pulmuone's principle of proper food.

Since its launch in November 2014, it has led Greek yogurt's market expansion by surpassing 400 million cumulative sales in August last year. It contains up to 2.1 times the protein compared to milk and is fermented with authentic lactobacillus derived from the Greek island of Crete to realize a deep flavor and soft texture at the same time. In May last year, it converted unsweetened plain products into sugar-free products, reducing them by 31%, and in December, it switched to lacto-free, reduced them by 55% per sugar, and has actively reflected the "Healthy Pleasure" trend of health-conscious consumers.

Pulmuone Danone Activia, which was selected for the fermented milk category, continued to win the "Korea First Brand Grand Prize" for the seventh consecutive year. Activia is a fermented oil brand containing Bifidus Actilegalalis, a key lactobacillus that is active at 36.5℃, the same temperature as body temperature, and is a functional food containing probiotics known to help intestinal health and smooth bowel movements.

The survey found Activia was rated significantly above expectations in consumer satisfaction in the fermented milk sector, especially with high support from the health-conscious 2030 consumer base.

Pulmuone Danone is also continuing its activities to innovate products and expand the consumer experience across the Greek yogurt and fermented milk product lines. It is strengthening the brand experience by proposing a lifestyle that allows people to enjoy yogurt healthy and deliciously at various points of contact such as official SNS, digital supporters operation, and cooking class.

"It is meaningful to be recognized once again for Pulmuone Danone's expertise in fermented milk through the selection of Activia's fermented milk category for seven consecutive years along with the first year of winning the Greek yogurt category," a Pulmuone Danone official said. "We will continue to lead the domestic fermented milk market through product innovation and reliable brand activities that reflect consumer needs."

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*This content was translated by AI.