Nongshim signs domestic distribution partnership with Nestle Korea

*This content was translated by AI.

Nongshim will sign a strategic partnership with Nestle Korea, and start offline distribution of about 150 products in Nestle's coffee and confectionery categories in Korea in March.

Nongshim expects the partnership to create synergy between its nation's top-class sales network and Nestle's brand power. Based on decades of sales know-how and collaboration capabilities with global partners, Nongshim plans to stably expand the market share of Nestle products and generate results.

The coffee category that Nongshim will take on is one of Nestle's core business groups. There are brands "Nescafe," "Dolce Gusto" and "Starbucks at Home," and they have a wide lineup ranging from beans to stick coffee and capsule coffee. Nongshim plans to further expand sales by supplying Nestle products with strong brand power to major channels in line with the growth trend of home cafes and capsule coffee.

"We will focus our capabilities on bringing Nestle products closer to domestic consumers through Nongshim's distribution know-how, which has led to the successful market settlement of various global brands," said a Nongshim official who spoke to this newspaper by phone.

Nestle products are loved around the world and are growing rapidly in Korea, an official from Nestle Korea said. "We will actively utilize the strengths of both companies to create a sustainable growth engine in the category."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.