Coupang to Hold 25-Ton Hanwoo Discount Event for Chuseok

*This content was translated by AI.

As consumers face mounting burdens preparing for the Chuseok holiday, Coupang has launched a large-scale discount event to stabilize Hanwoo prices. On the 18th, Coupang announced that it will hold the "So-Prize Korea Hanwoo Sale" in collaboration with the National Hanwoo Association and the Hanwoo Self-Help Fund until the 24th.

According to livestock distribution information platform 'Dabom', beef tenderloin and brisket prices rose by 8.3% year-on-year in September this year. Factors contributing to the price increase include rising feed costs due to increases in imported grain prices and a decrease in the number of cattle available for slaughter.

For this event, Coupang secured a total of 25 tons of Hanwoo. It has selected over 30 items with high holiday demand, including tenderloin, brisket, stew cuts, and bulgogi, offering them at approximately half price. Customers can order Hanwoo via Rocket Fresh and receive delivery by the following morning.

Representative discount products include ▲Hanwoo Grade 1 tenderloin 200g for 15,160 won (7,580 won per 100g) ▲Hanwoo Grade 1 brisket 300g for 12,870 won (4,290 won per 100g) ▲Hanwoo Grade 1 stew cuts 300g for 9,900 won (3,300 won per 100g) ▲Hanwoo Grade 1 bulgogi 300g for 9,900 won (3,300 won per 100g).

For select items, additional discount coupons of up to 45,000 won are provided based on the purchase amount when bought together with Rocket Fresh Chuseok gift sets or ritual goods.

A Coupang official stated, "We prepared this special event for customers worried about grocery prices due to rising Hanwoo costs ahead of the Chuseok holiday." They added, "We hope to help consumers enjoy a plentiful holiday during this high-inflation period by providing quality Hanwoo at reasonable prices with fresh delivery services."

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*This content was translated by AI.