Gochang Cheongnongwon Pink Muehlia Festival to Open This Weekend on the 19th

*This content was translated by AI.

- The 7th annual festival features a 5,000-pyeong (approx. 16,500 square meters) pink muehlia garden

- Elementary school students enter free; pets allowed; annual visitors reach 100,000

- Certified as a Rural Integrated 6th Industry Business and designated as a Jeollabuk-do Private Garden

Gochang Cheongnongwon will hold its 7th Pink Muehlia Festival starting this weekend on the 19th.

Located in Gochang, North Jeolla Province, Cheongnongwon welcomes visitors with a vast expanse of pink muehlia that turns approximately 5,000 pyeong (about 16,500 square meters) of its 20,000-pyeong garden into a sea of soft pink each autumn. This year, in addition to the existing pink muehlia garden, 1,500 pyeong has been added with various autumn flowers including cosmos, pampas grass, and sage, as well as willow weed, creating an even more colorful harmony of hues.

Cheongnongwon, which welcomes 100,000 visitors annually, has recently been certified as a Rural Integrated 6th Industry Business and designated as a Jeollabuk-do Private Garden. Pink muehlia, which thrives in sunny, well-drained soil, has now become Korea’s representative ornamental plant for autumn.

This year’s standout feature is the newly introduced admission ticket. Instead of a single-use paper ticket, it is designed as a bookmark so that memories of the festival linger beyond just one day. Visitors can also choose to thread beads provided by the farm one by one to create their own unique, one-of-a-kind bookmark.

The entry method for the lucky draw has also become simpler. By scanning the QR code on the admission ticket and leaving only basic information on the resulting page, participants are automatically entered. These entries will be drawn after the festival concludes, offering visitors another layer of anticipation.

The fragrance product lineup is equally rich. Visitors can choose from a variety of mini diffusers, including lavender-scented options, according to their preferences. Keychains and pillows made from lavender grown directly at the farm are available at the café “Cheong ().”

The café’s menu also embraces the season. For the pink muehlia season only, it will offer a “Lavender Syrup Americano,” featuring lavender syrup harvested directly from the farm last spring. The subtle aroma of lavender blends harmoniously with coffee, enhancing the autumn atmosphere.

This year, both the Chuseok holiday and the Gaecheonjeol (National Foundation Day) holiday coincide with the peak blooming period of the pink muehlia, promising a wonderful autumn flower journey for travelers taking advantage of the long weekends. Cheongnongwon is also previewing festival excitement by sharing weekly updates through various social media platforms such as Reels and TikTok.

There are plenty of other attractions near the pink muehlia fields. Visitors can enjoy the traditional Hanok “Sulamje,” savor a cup of coffee made from carefully selected beans at the café “Cheong (),” or take a leisurely stroll past various photo spots scattered throughout the farm, eventually completing a full loop around the grounds.

Bae Tae-hoo, CEO of Cheongnongwon, said, “Just watching the pink muehlia shimmer in shades of pink under the autumn sunlight brings a sense of peace.” He added, “We hope visitors will take a moment to step away from their daily routines and enjoy the leisure that this autumn offers while walking with loved ones.”

A short walk further reveals more attractions in the vicinity. The Borinara Academy Farm, well known as a filming location for the drama “Goblin,” along with the millennium-old Seonunsa Temple, Gochang Eupseong Fortress, and Dolmen sites, are all within a short driving distance, making them ideal for combining into a single itinerary.

This year’s Pink Muehlia Festival runs from September 19 to November 1, though the schedule may be adjusted slightly depending on blooming conditions. For more details, please check Cheongnongwon’s official social media channels.

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*This content was translated by AI.